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LOS ANGELES, CA, February 06, 2010 /24-7PressRelease/ -- In an interview conducted today with management officials at Web Wise Media in Los Angeles, they revealed their unprecedented strategy of combining natural search engine optimization with paid search techniques such as PPC, two techniques previously seen as competitive and not compatible. The mix appears to be working as Webwise Media has maintained a position consistently at the top of search engine Page One for all Los Angeles SEO keywords and keyword phrases.
"There are a number of companies out there that promote one philosophy and bash the other," said a company spokesperson when asked about SEO versus SEM. "That's absolutely ridiculous. At Webwise Media we use a combination of both techniques, particularly with new clients. The climb to the top of search engine Page One is a long one that will take time. You need traffic while you're waiting for it to happen."
PPC campaigns like Google Adwords still command a significant share of the overall dollars spent on internet marketing each year, but this year that percentage was much lower after the loss of major retail dollars that had previously been spent on PPC. This has also resulted in openings at the top of certain search pages that were once monopolized by retail giants. Small and medium sized businesses can now move much more quickly through the rankings than they were able to in the past, giving everyone an equal shot on an even playing field.
"Retail businesses actually showed us the way over the past ten years," said our spokesperson. "Their strategy of using pay-per-click combined with posting their link in every directory imaginable is similar to what we do for our clients, though our link building is far more targeted than that. An affordable well-managed PPC campaign can bring steady traffic while the link building process slowly brings those natural search numbers up. As we see it, it's covering all bases. We can use SEM techniques like PPC to get the ball rolling and then slowly replace that traffic with some real organic traffic that will be sustainable over a long period of time."
About Web Wise Media
Web Wise Media is a Local SEO Company in Los Angeles which offers Affordable Website SEO Services using Natural SEO techniques to achieve and maintain top 10 rankings for your online business within the major search engines, such as Yahoo, Google, MSN, Lycos, Excite, Alta Vista and many more. Please call us at 888-879-8880.
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