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PHOENIX, AZ, March 10, 2010 /24-7PressRelease/ -- The creatives of startup boutique agency HAPI started their first year in business equipped with a box of sketch pads and Sharpies, PowerMacs perched atop wobbly desks, 400 square feet of office space and the determination to make a creative impact. They ended their first year winning 27 awards at the American Advertising Federation (AAF) Metro Phoenix 25th Annual ADDY Awards gala. HAPI's 27 wins, consisting of 11 gold, 11 silver and 5 bronze, were the most awards received by any agency of the evening.
"Our creative thinking and ability to solve our clients' business problems is the most impressive feature of our young agency," says HAPI Founder and Creative Director Jason Hackett. "The 2010 ADDYs validated our belief that the best ideas don't have to come from big agencies."
Prior to launching HAPI in March 2009, Hackett spent more than 15 years producing award-winning work for some of the Valley's largest ad agencies. Hackett started HAPI to help companies balance their marketing needs with economic reality. "With HAPI, clients receive big agency experience and thinking without inflated costs. Our streamlined structure allows us to respond quickly to client requests, complete jobs on accelerated timelines, and maneuver in ways big agencies can't."
About the ADDY Awards
The ADDY Awards are the world's largest and most prestigious advertising competition, recognizing creative excellence in advertising. It is the only creative awards program administered by the advertising industry for the industry. The American Advertising Federation, a not-for-profit industry association, conducts the ADDY Awards through its 200 member advertising clubs and 15 districts. Saturday's gala celebrated 25 years of ADDY competition in the Phoenix Metro area.
HAPI was founded in 2009 by ad agency veteran and award-winning copywriter Jason Hackett. HAPI is a full-service brand improvement and management firm. Our boutique agency creates positive brand experiences designed to forge personal and long-lasting relationships with consumers. We believe in karma and good taste. Give the consumer credit and the consumer will reward you for it. We also believe a smile (and the occasional trophy) is a great gauge of marketing effectiveness. If we can add a little more happiness to the world as we build your brand, by all means, we are going to do it.
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