All Press Releases for March 10, 2010

Bruegger' s Launches New Sandwich Combinations and "Baker's Choice" Pairings

Bagel leader's new menu items to feature whole grains; vegetarian options

    DALLAS, TX, March 10, 2010 /24-7PressRelease/ -- Bruegger's Bagels has always served wholesome, authentic and freshly baked breads and bagels. With spring on its way, the bakery chain will add even more freshness to its menu.

Starting March 10, the 292-unit bagel chain will meet customer demand for fresh, healthful foods, including a Trail Mix bagel made with whole grains and a new vegetarian panini called the Roasted Veggie Melt.

With the new panini, guests can eat their veggies -- and love every minute of it. The new Veggie Melt is served on Bruegger's freshly made Honey Wheat Bread, with roasted peppers, tomatoes, and onions. For those whose tastes stray to the heartier side, Bruegger's is also featuring a Roast Beef and Veggie Melt.

"We love these new Panini Sandwiches," says Chef Philip Smith, "they offer an amazing amount of flavor and are unlike anything else that we currently offer."

The new Trail Mix bagel will be featured in Bruegger's new "Baker's Choice" pairings. Taking a cue from food and wine pairings popular at fine dining establishments, "head baker" Smith will bring his own creativity to the breakfast version - pairing bagel, cream cheese and coffee combinations. Throughout the year, Smith will also be polling the bakers at all of the local Bruegger's locations to get their ideas for future pairings.

Bruegger's new Trail Mix Bagel is paired for perfection with Bruegger's new Strawberry Yogurt Cream Cheese Spread and Rain Forest Nut(R) coffee, a Fair Trade CertifiedTM blend from Green Mountain Coffee.

"We think these three items taste great together and want to recommend the great flavors to our guests," says Smith.

About Bruegger's Enterprises, Inc.
Bruegger's Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the fast casual restaurant segment. In its 292 locations in 25 states and the District of Columbia, Bruegger's is dedicated to serving delicious, authentically made food that brings guests back again and again. Famous for genuine New York-style bagels baked fresh throughout the day, Bruegger's also bakes an array of fresh breads on site including honey wheat and hearty white. Guests can chose a variety of menu items, all free of trans-fats, that include unique cream cheese flavors, breakfast sandwiches, hand-tossed salads, hearty soups, sandwiches, panini and desserts. Every day the neighborhood bakery features a Fair Trade CertifiedTM coffee from Green Mountain Coffee(R) with a frequently changing menu reflecting seasonal and geographical specialties. Founded in 1983, Bruegger's is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit or become a fan on Facebook at

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