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/24-7PressRelease/ - HADLEY, MA, May 24, 2006 - Credentials:
Award-winning author of Principled Profit: Marketing that Puts People First (and six other books)
Founder of the Business Ethics Pledge http://www.business-ethics-pledge.org
Regular columnist for Business Ethics Magazine
Speaker on ethics to the Public Relations Society of America International Conference, Publishers Marketing Association University, Folio magazine industry conference, UMass Family Business Center, and many other organizations
Blogger on ethics issues since 2004
Host: Principled Profit: The Good Business Radio Show (WXOJ, Northampton MA)
Frequent interviewee in major print and electronic media (see http://www.principledprofit.com/press-room.html#media for detailed list)
Perspective: In the long run, ethics is *good* for business. Ethical, cooperative businesses make more profit, create intense customer and employee loyalty, and have a much better chance of staying out of legal and regulatory trouble. Greed of Enron's senior officials blew apart two companies and had a definite human cost. Specific comments will depend on the verdict.
Commentator Personal Profile: Shel Horowitz, 49, copywriter and marketing consultant. Lives on a working dairy farm in Hadley, MA. Married to novelist D. Dina Friedman; two children.
Office (and best message number): 413-586-2388
Web: [url]http://www.principledprofit.com (book)
http://www.business-ethics-pledge.org (Ethics Pledge)
About Accurate Writing & More
Helping authors and publishers, entrepreneurs, and nonprofits/grassroots organizations get their message out ethically, effectively, and affordably since 1981, Accurate Wrting and More is owned by Shel Horowitz, award-winning author of Principled Profit: Marketing That Puts People First, Grassroots Marketing: Getting Noticed in a Noisy World, and several other books--and founder of the Ethical Business Pledge campaign at http://www.principledprofits.com/25000influencers.html . Visit us at http://www.frugalmarketing.com or call 413-586-2388.
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