All Press Releases for March 23, 2010

Mens Fashion Retailer unveils Spring/Summer 2010 Jacket Range has unveiled its 2010 spring/summer men's jacket collection. Drawing it's inspiration from a wide variety of sources including urban Britain and upscale New York.

    FIFE, SCOTLAND, March 23, 2010 /24-7PressRelease/ -- has announced its new line of 2010 spring jackets featuring a classic collection of masculine outerwear ready to perform.

This year's mens jackets are designed for the on-the-go lifestyle. Function is essential. Today's man wants to look sharp but demands performance from his jacket and he expects all the elements to be in place. Subtle tones and active cuts can be found from almost all of the top men's designers.

Top men's outerwear designer Mellissa Fawkes said:

"This season's look is grounded, it is both relaxed and athletic; there's nothing pretentious or frivolous in these style. This no-nonsense feel seems to unite the entire line of jackets. Although many styles are inspired from past seasons, flashy and gimmicky details are hard to find this year."

The Green Movement is definitely influencing men's fashions. The colour pallet and functional designs all reflect earth-friendly trends. Earth tones are increasingly popular with khaki, deep browns, and muted greens taking centre stage. These popular colours continue the theme of the let's get down to business style. Although black is still popular, it is taking a back seat to the forest shades.

"Many jackets are 100% natural fibre and we expect this trend to continue into the future. Jackets from designers like Peter Werth and Original Penguin offer a range of all cotton and natural fibre blends. Wool blends are always on demand and organic fibres are just beginning to be seen in jackets."

Men love pockets and designers like Nanny State, BC London and offer jackets with multiple pockets. It's common this year to see jackets with four front pockets. Hidden side pockets, zippered pockets, large front flap pockets and open waist pockets are all popular. Pockets deliver functionality so multiple styles of pockets are typical on individual jackets. One example is the BC London Mario Jacket, which has five - three exterior pockets and two inner pockets.

Many of the details this year are incorporated in the design again working with the trend of function as part of men's fashion. Zippers still dominate men's jackets as the closure of choice but buttons and grips are being added to several styles. The Voi Jeans Pierre Black Zip Jacket features large front buttons over the zipper as a secondary closure and extra detailing. The diagonal curved pocket flaps in the Voi Jeans Aiden Harrington Men's Navy Jacket is another example of details working with design.

Branding on jackets tends to be less obvious then on jeans and shirts, and that's especially true this season. Logos are most commonly found above the front chest pocket but you can also spot them on the back, along the bottom or tagged on the side. Even though the brands may be a little harder to spot, all the big names offer jackets in 2010.


Launched in March 2010 by, a respected men's fashion retailer based in the UK. launches with over 100 styles of men's jackets and coats, one of the largest collections in the UK.

For further information please contact:
Lee Ritchie - PO
5 Mona Terrace

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