All Press Releases for March 23, 2010

'Cookies and Milk' Event Shares Sweets and Smiles

'Whataburger Serves' initiative shows customer appreciation with 'Cookies and Milk' events

    SAN ANTONIO, TX, March 23, 2010 /24-7PressRelease/ -- Bacon and eggs, burgers and fries, and cookies and milk all taste best in pairs and the only way to make one of the items better is when the other is free. In honor of its new cookies, Whataburger will give customers free milk with any cookie purchased from 11 a.m. to 8 p.m. on Tuesday, March 30 and Wednesday, March 31.

Cookie lovers can choose from Whataburger's new Chocolate Chunk or Sugar cookies and receive a free chocolate or regular milk.

"We appreciate our loyal customers and couldn't think of a better way to introduce our new cookies than with free milk," said Rich Scheffler, Group Director of Marketing for Whataburger Restaurants, LP. "Our new cookies are a delicious, trans-fat free way to end a meal or enjoy as an anytime snack."

Whataburger Family Members will share free cookies and milk this week with children's hospitals in eight cities, including El Paso, Fort Worth, Dallas, San Antonio, Houston, Corpus Christi and Austin, TX; and Oklahoma City, OK. The events are designed to provide sweet treats and fun moments for the children and their families at the hospitals. The 'Cookies and Milk' event is part of the company's 'Whataburger Serves' initiative that demonstrates the company's service-oriented approach to business through customer appreciation and community events.

The free milk with cookies offer is for dine-in and take-out customers at all Whataburger restaurants. Limit four free containers of milk per person per order.

Whataburger's Milk & Cookies event is part of Whataburger Serves, a year-long series of themed activities that demonstrate Whataburger's service-oriented approach to business. Plans include events to build employee team spirit and morale, customer appreciation initiatives and activities as well as free food offers, and community programs that support groups in need. More information about 'Whataburger Serves' is available at

Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Dobson gave his restaurant a name he hoped to hear customers say every time they took a bite of his made-to-order burgers: "What a burger!" Within the first week, people lined up around the block for his 25 cent, all-American beef burgers served on five-inch buns. Today, the company is headquartered in San Antonio, Texas, with more than 700 locations in 10 states with sales of more than $1 billion annually. Visit for more information on the company.

Suzanne Miller or Kristen Kauffman
SPM Communications
(817) 329-3257
[email protected]
[email protected]

Natalie Silva
Corporate Communications
Whataburger Restaurants, LP
(210) 476-6547
[email protected]

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