All Press Releases for April 14, 2010

21st Century 3D Announced the Launch of the New Bx3 Optical Beam Splitter, a Cutting Edge Tool Designed for Stereoscopic 3D Motion Picture Production

21st Century 3D announced the launch of the new BX3 optical beam splitter, at the NAB Show Las Vegas, NV. The BX3 is a cutting edge tool designed for stereoscopic 3D motion picture production, and a breakthrough in beam splitter design.

    LAS VEGAS, NV, April 14, 2010 /24-7PressRelease/ -- At the outset of the National Association of Broadcasters convention today, 21st Century 3D announced the launch of the new BX3 optical beam splitter. The BX3 is a cutting edge tool designed for stereoscopic 3D motion picture production. After years of development and months of testing, BX3 represents 21st Century 3D's most advanced 3D production tool to date.

BX3 is a breakthrough in beam splitter design. Created by a professional stereographer for professional stereographers, BX3 has substantial advantages over competitive devices. The BX3 can accommodate a wide range of cameras including RED ONE, Sony EX3, Panasonic 3700, Canon XHG1S and many others.

BX3 offers unprecedented versatility when it comes to setup and operation. The rig itself weighs only 23 lbs without cameras or motors, making it far lighter than most other full sized beam splitter mirror rigs.

The mirror itself has been specially designed for optimum optical performance in stereoscopic cinematography applications. BX3's premium optics balance reflection and transmission of color, contrast, density and brightness. Additionally, a custom developed depolarizing filter ensures that polarized light (frequently seen on wet, metallic or glass surfaces) entering the lenses is seen by both cameras, virtually eliminating nasty retinal rivalry commonly seen in beam splitter footage.

When it comes to shooting options, BX3 offers unique choices. The mirrored camera can be oriented above the rig looking down into the mirror in its standard configuration, or down below the rig looking up in Flip Mode. Simply unmount the camera, release the two stainless steel clamps, and the mirror box can quickly be reoriented in the field. Operating in Flip Mode places the rig's center of gravity far lower and improves stability in a variety of situations including under slung cranes or steadicam operation. Flip Mode also allows the rig to get up close to the ceiling, increasing maximum height by as much as one foot or more depending on camera and lens configuration.

Practicality is also one of BX3's strong suits. Quick cleaning of all glass surfaces is easily achieved. The entire bottom plate of the mirror box is easily removed with just six thumbscrews. The front and back surface of the mirror can be quickly cleaned and resealed without costly delays. The mirror itself can also be replaced in the field. In the event of damage or breakage, simply disengage the innovative mirror pressure clamp. The optical mirror is held in place by two strong clamps with shock absorbing rubber. Release the clamps and the mirror slides right out. No screws to lose, no visits to a machine shop, no time wasted.

The removable mirror box also allows for easy transit. BX3 and all its parts fit securely into a standard Pelican case, meeting all FAA and international requirements for commercial air travel. This convenience simplifies logistics and allows you to travel with your BX3, reducing anxiety, shipping and overall production costs.

BX3 can be seen at NAB 2010 in booth SL4514E or at one of 21st Century 3D offices in New York or Los Angeles.

21st Century 3D

505 8th Avenue Suite 1006
New York, NY 10018
(212) 244-8585

3450 Cahuenga Blvd Unit 509
Los Angeles, CA 90068
(818) 308-5856

21st Century 3D is a full-service stereoscopic 3D motion picture production company with offices in New York City and Los Angeles. We provide cutting edge stereoscopic 3D live action and animation production services. With over 17 years experience, 21st Century 3D can guide you through every aspect of the 3D process.

Please contact us at 212-244-8585 or 818-308-5856.

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Contact Information

Milena Lekovic
21st Century 3D
New York, New York
Voice: 212-244-8585
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