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HARTLAND, WI, April 14, 2010 /24-7PressRelease/ -- Public relations expert and business college instructor, Michelle Love-Johnson, credits social media and e-commerce for "leveling the promotions playing field" for many fund-raising events, cause-marketing programs, and small businesses nationwide.
Recently, ClearVision Public Relations directed the marketing and e-commerce strategy for a major charity's event. ClearVision's recommendations included renaming the event, developing a tagline and new look, promotion through grassroots marketing and PR strategies, email marketing and social media infrastructures, and the launch of an e-commerce enabled event website. Love-Johnson noted, "After encouraging the event director to embrace a new event persona and e-commerce philosophy, we designed a promotions program that relied on social media and volunteer media outreach." ClearVision's strategy was implemented and ticket revenues increased more than 30 times during the first year.
Love-Johnson further commented on social media for promotions, "A social media-enabled campaign strategy is sound for small budget events that can develop an online following. Most cause-marketing programs and event teams lean on technology to cost-effectively raise funds for their charities, sell tickets or to promote contests."
"Event marketing and social media are the new peanut butter and jelly," Love-Johnson joked.
About ClearVision Strategic Marketing
ClearVision Strategic Marketing is a female-owned strategic marketing and PR firm servicing clients in health/wellness, technology, finance, and education across the U.S. The company provides branding, public relations, marketing, social media, e-commerce, advertising, research, and lead generation. Founder and business college instructor, Michelle Love-Johnson oversees daily operations. For more information, visit www.clearvisionpr.com or call 262-361-4800.
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