OVERLAND PARK, TX, July 27, 2010 /24-7PressRelease/ -- Jorge Lobo d'Avila, Director of Transformation for Ericsson Inc., has been recognized by Cambridge Who's Who for demonstrating dedication, leadership and excellence in transformations strategies.

At Ericsson Inc., Mr. Lobo d'Avila oversees the creation of company transformation strategies, for which he gains plan approvals from C-level executives. He also manages a budget for organization restructuring and off-shoring. With five years of experience in strategy and seventeen in telecommunications, he attributes his success to his ability to combine in-depth operational understanding with financial and organizational knowledge.

Mr. Lobo d'Avila is the recipient of an MBA from the Cass Business School, located in London. In the future, he hopes to become his company's vice president or chief operating officer.

For more information about Ericsson Inc., visit http://www.ericsson.com.

About Cambridge Who's Who

With over 400,000 members representing every major industry, Cambridge Who's Who is a powerful networking resource that enables professionals to outshine their competition, in part through effective branding and marketing. Cambridge Who's Who employs similar public relations techniques to those utilized by Fortune 500 companies and makes them cost-effective for members who seek to take advantage of its career enhancement and business advancement services. Cambridge is pleased to welcome its new Executive Director of Global Branding and Networking, Donald Trump Jr., who is eager to share his extensive experience in this arena with members.

Cambridge Who's Who membership provides individuals with a valuable third party endorsement of their accomplishments and gives them the tools needed to brand themselves and their businesses effectively. In addition to publishing biographies in print and electronic form, it offers an online networking platform where members can establish new professional relationships.

Headquartered in Long Island's premier office building, RXR Plaza, the Cambridge Who's Who staff spans more than 10 departments and comprises a team of nearly 200 highly skilled and dedicated employees. Together they work to provide members with the recognition and exposure needed to further their careers, expand their businesses and network effectively in an economy where referrals are more important than ever.

For more information, please visit http://www.cambridgeregistry.com.

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