KENT, ENGLAND, January 16, 2011 /24-7PressRelease/ -- Freely available pricing information available to consumers online for car prices and servicing costs is driving down Motor Trade profits. To maintain profitable businesses many dealers are investing in improving relationships with their customers.

Typically the increasing reliability reduced frequency of servicing on newer cars, effects the number of opportunities Motor Traders have to interact with their customers and the income streams for Motor Trade businesses.

To keep regular customer contact, many car dealers are increasing spend on IT systems, marketing and staff training. All of this spend is focused on keeping a business relationship with the customer after the initial vehicle purchase.

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