All Press Releases for January 21, 2011

Change from an Ice Queen to a Snow Bunny for the Holidays

Holiday party season means friends, family, and new acquaintances. An aged appearance can dramatically impact your ability to make good first impressions.

    PEARLAND, TX, January 21, 2011 /24-7PressRelease/ -- As part of forming a first impression about a new acquaintance, people routinely make judgments about the age of the new acquaintance. Once a judgment is made, it is also typical to apply age stereotypes to the new acquaintance. People wanting to avoid being pigeonholed as "older" are encouraged to seek out facial rejuvenation treatments during the holiday season.

Sociological research shows stereotypes to be a form of cognitive shortcut used by people in creating first impressions of new acquaintances. Although stereotypes of age include both positive and negative characteristics, many people, especially women, are self-conscious about being classified as "old." Facial rejuvenation treatments are effective at reducing some of the common signs of age and can help people to look younger to new acquaintances.

"These days," says Dr. Leo Lapuerta of the Plastic Surgery Institute of Southeast Texas, "everyone wants to look younger. In our society, most of the positive characteristics, such as warmth, energy, and attractiveness seem to be skewed toward younger people."

Although some rejuvenation treatments are surgical in nature, such as the face lift, and may take months before people have final results, non-surgical treatments can remove facial wrinkles and folds when performed just a few days in advance of special occasions. BOTOX Cosmetic and dermal fillers (such as Juvederm) are both capable of giving significant results within just a few days.

About Plastic Surgery Institute of Southeast Texas

The Plastic Surgery Institute of Southeast Texas is the private practice of triple-board-certified plastic surgeon Dr. Leo Lapuerta. It offers a wide variety of plastic surgery procedures such as breast enhancement, body contouring, and facial plastic surgery. It serves patients in the Houston area at three locations: 1919 LaBranch, 11800 Astoria Boulevard, and 2360 County Road 94 in Pearland. Dr. Lapuerta is board certified in general surgery, plastic surgery, and surgery of the hand. He has hospital privileges at four area hospitals. Dr. Lapuerta is also the director of the Clinical Skin Care Center.


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