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SAN CLEMENTE, CA, February 09, 2011 /24-7PressRelease/ -- The video "PlaneMob" for the German discount airline Germanwings is #1 on AdCracker.com's annual list of the world's top 10 creative advertising ideas.
"PlaneMob is the first project that was created specifically for social media to make our annual top 10 list, let alone to make #1," said Steve McNamara, Creative Director at AdCracker.com. "It's original. It's persuasive. And funny. Perhaps best, it didn't cost a lot of money."
To create the video, ad agency Lukas Lindemann Rosinski, of Hamburg, Germany, sent six confederates aboard a competitor's airline. During the flight, the confederates raised hand-held signs, as if in conversation, that complain about hefty fees. All of this was captured on a hand-held video camera.
"The advertising technique in this video is an attack on a competitor airline, in the competitor's own plane. And it's done with robust humor," says McNamara. "The consumer insight from the creative brief is that people don't like the sting of airline fees, which adds to the stress of flying."
PlaneMob debuted on YouTube with over 200,000 views in the first few days.
AdCracker's annual selection of the world's best advertising ideas are nominated and chosen by an international team of creative professionals. Judging criteria focuses on excellence in branding, positioning and direct response advertising techniques.
The winners and finalists are published on CD-ROM in AdCracker's Ad Annual 11 of the Word's Best Advertising Ideas.
All 10 winners and many of the finalists are available for viewing at AdCracker.com / Advertising Ideas
Launched in 2001, AdCracker.com makes and markets digital training and concept development tools. AdCracker's Creative Director and Creative Manager multimedia CD sets are used in over 100 countries by thousands of freelancers, ad agencies, Fortune 500 marcom teams, schools and small businesses. AdCracker is the world's favorite DIGITAL creative partner. Visit AdCracker.com.
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