All Press Releases for February 15, 2011

Ve Interactive, UK Online Efficiency Solutions Provider Launches North American Operation

Ve Interactive Ltd, the London-based online efficiency expert, has launched an American operation Ve Interactive - North America, with Boston serving as headquarters for this subsidiary.

    LONDON, ENGLAND, February 15, 2011 /24-7PressRelease/ -- Ve Interactive was a recent finalist in the UK's Digital Entrepreneur Awards and its flagship shopping cart abandonment software 'VeCapture' is already being used by scores of online merchants across the UK and Europe. VeCapture recovers 'anonymous' abandoned transactional data that would be otherwise lost in normal web site traffic churn. This data can then be used for remarketing purposes to re-engage and convert those consumers to sales. Uplifts to date have been as high as 40%.

"I am delighted to announce Ve Interactive's roll out into North America, the first of several international offices to be opened this first quarter," said David J Brown, CEO Ve Interactive Ltd, "and I am especially delighted to be working with a dynamic and highly experienced local team who will lead our US expansion. Addressing online abandonment gives online merchants a critical opportunity to re-engage consumers who have already expressed an interest in their brand and products. With shopping comparison on the rise, many merchants are now realizing that they can't afford to ignore customer-initiated churn."

As part of its staffing strategy, Ve interactive has taken over the operation of KeChange, an American digital marketing services firm and KeChange CEO, Stephen Polinsky will now take up the role of Chief Operating Officer, Ve Interactive - North America. "The acquisition of KeChange's comprehensive digital marketing services, to be delivered in compliment to Ve Interactive's efficiency solutions, will serve us well as a fast growth platform to become the global leader in the performance marketing space," commented Polinsky.

Seasoned entrepreneur, Greg Shlopak will serve as CEO of Ve Interactive North America. Shlopak has already built a hugely successful career in the marketing and technology spaces, originally founding and serving as Chairman of global promotional and marketing company CYRK Inc, valued at almost $1bn on the NASDAQ during its peak. "Ve Interactive's work to date in the UK and Europe has already provided a great test ground for the US market with Ve Interactive's product suite being rolled out across hundreds of merchants there," explained Shlopak. "In the last year alone, $25bn was spent online in retail sales in the United States, yet abandonment statistics are as high as 88 percent! So to now be able to offer US online merchants the ability to harness the revenue potential of their websites' actual failure metrics is a very exciting prospect indeed."

About Ve Interactive: Ve Interactive Ltd is an online efficiency solutions provider specializing in lead generation and conversion technologies. Its online abandonment tracking software - VeCapture generates easy to install code, which when integrated into a site, will retain all data entered at field level in real time, regardless of subsequent abandonment. The visitors do not even have to be pre-registered on the site and may even have closed their browsers down mid-transaction. The required fields, (e.g. name and email address) are designated by the web site administrator during the software installation process, according to their requirements.

An online merchant can then use this data to initiate contact with abandoned customers via Ve Interactive's email campaign tool VeContact and by using sensitive re-marketing techniques, so increase the value of its traffic. Sales uplifts to date have been up to a staggering 40 percent. Clients include major retailers and service providers. Ve Interactive works with clients on a direct licensing basis or as an affiliate. Should a merchant not have an affiliate program, they can also help develop this.

Ve Interactive was a finalist in the recent 2010 Digital Entrepreneur Awards.


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