Barloworld Logistics to Enhance Its Service Delivery to Clients through River Logic's Enterprise Optimizer Decision Support Platform

    DALLAS, TX, March 08, 2011 /24-7PressRelease/ -- River Logic, Inc., a leading provider of corporate performance management and predictive modeling software, today announced that Barloworld Logistics, an international provider of logistics and supply chain management solutions, has selected Enterprise Optimizer (EO), a constraint-based modeling platform, to enhance service to its customers by identifying opportunities for greater savings and profit improvement.

"After benchmarking Enterprise Optimizer against other decision support applications in the market, looking at several key areas, including logistics/network optimization; sourcing/procurement optimization; manufacturing optimization; financial optimization; and supply chain/organization planning, we chose EO for its ability to best maximize the financial impact of our strategic and operational decisions for both our customers and ourselves. The software also demonstrated a real ability in terms of holistic financial reporting and modeling, which was a clear differentiator," said Eric Gower-Winter, CEO, Barloworld Logistics Africa.

Enterprise Optimizer will provide Barloworld with access to essential business intelligence information to help them drive better results. EO is a modeling and analytics platform that can accurately represent the entire enterprise - a foundation for true, cross-functional planning. EO delivers unprecedented insights to users through a holistic understanding of the business, and gives them the ability to conduct fast what-if simulation and optimization analyses that accurately measures full financial impact. EO makes it possible to increase planning agility, making it a foundation for dynamic course correction, and EO aligns business planning and decision-making with key performance indicator (KPI) targets and financial plans.

Barloworld will be working closely with Business Modelling Associates (BMA), an international distributor in the EMEA market, for River Logic. Shane Russell, BMA's Principal and Co-Founder, stated, "We're beginning a formal relationship with a true leader and visionary in the logistics industry, and we foresee the potential for developing solutions which will enhance profitability for Barloworld and its clients."

EO's flexibility to address white-space industry issues will enable Barloworld to provide realistic, forward-looking understanding of complex business issues to its customers. Through EO's advanced analytics, Barloworld acquires the ability to improve operational efficiencies and identify actions that will maximize their clients' profitability.

"As a 4PL with a robust business, Barloworld wants to know how best to serve its customers at any given moment," said Carlos Centurion, COO for River Logic. "We're pleased to have the opportunity to provide them, via our international partnership with Business Modelling Associates, a powerful modeling and analytics platform which will help them better understand their customers' changing requirements."

About Barloworld Logistics
Barloworld Logistics (Pty) Limited provides supply chain solutions. Its solutions include supply chain engineering, inventory optimization, warehousing and distribution, forwarding and clearing, information technology, and finance solutions, as well as transportation management and dedicated transport services. The company was formerly known as PPC Logistics (Pty) Ltd. and changed its name to Barloworld Logistics (Pty) Limited in September 2001. The company is based in Johannesburg, South Africa and has complementary operations in China, the United Arab Emirates, Iberia, Germany, and the United Kingdom. Barloworld Logistics (Pty) Limited operates as a subsidiary of Barloworld Ltd. For more information, visit www.barloworld-logistics.com.

About River Logic, Inc.
Founded in 2000, River Logic provides Corporate Performance Management (CPM) solutions which meaningfully impact consumer goods companies and health services providers. CPM solutions are built on the predictive modeling and analysis platform, Enterprise Optimizer (EO). EO drives our differentiation and yields significant commercial advantages to partners and clients.

Consumer Goods Companies discover hidden potential through: Cost-to-Serve Planner - provides insight into which customers and products matter most and how they can be managed at the appropriate cost; Integrated Business Planner - enhances S&OP through seamless integration of financials, what-if analyses, and marginal profitability analyses; Trade Promotion Optimization Planner - ensures maximum return on trade spending by analyzing brand and account-level promotion strategies on an ongoing basis; and Network Design & Optimization Planner - optimizes networks to changes in demand, supply, labor, transportation, and outsourcing initiatives. Health Services Providers can improve performance in integrated delivery environments through increased operations visibility with Integrated Delivery System Planner. For more information, visit www.riverlogic.com.

# # #