- Products & Services
- Knowledge Base
/24-7PressRelease/ - (New York, NY) - October 30, 2006 – There are a few guaranteed basics to help with your search engine listing ranking. The second option is one that some still debate, however we feel has great pull. List your site in DMOZ directory and list in Yahoo Directory. Anyone can do this, and most people do.
After this, the battle starts to get a little tougher if you are not well versed with Search Engine Optimization. Part of the uphill battle is due to email spam. Years ago, one could send an email to a related industry web site and say “hi, we have a web site we feel would be valuable to your visitors. Would you add our site as a resource for a link exchange?”
With the spam filters out today, and on the you may be lucky to receive a response from 1 in 40 emails.
So how can you attract new visitors and traffic to your site? Especially if it is new?
Michael Iwaasaki of http://www.24-7PressRelease.com (24-7 Press Release Newswire), comments “We have found many marketers and SEO experts that like to use our web site to announce an event or change in a Company. The increase in press release submission activity may be due, in part, to the cost effectiveness involved compared to ad word programs. For example, a mainstream ad word program could cost $.25 - $2.00 per click. In our case, we have found some press releases with a payment of only $45, over a period of 3 weeks receive 250 – 350 views (with 10,000+ impressions). At 300 views, the cost for the press release is only $0.15 per view, for 300+ words, not 20. You tell me what the better deal is.”
A press release may seem like the way to go, however Iwasaki encourages those seeking this route to only do so if one truly have news to tell. “Too many times, we have had to reject a news release because it sounds like an advertisement.” comments Iwasaki.
24-7pressrelease.com offers search engine optimization to press releases by automatically including key words into the release meta information picked up by some search engines. At $45 or more, the site also offers access to dynamic statistics including number of impressions, number of views, number of times a press release was emailed along with a breakdown of cost per impression and cost per view. “We have found that a press release will remain very active for up to five weeks. After five weeks, the press release is still active, but not as active as the first five weeks.” furthers Iwasaki.
With the ever changing world of Search Engine Optimization, what hasn’t changed is the interest in a great newsworthy story. Perhaps this is another avenue to add to a search engine optimization plan.
For competetive press release distribution, visit:
# # #