WARHEADS Takes It Off for the St. Baldrick's Foundation

    LITTLETON, CO, March 26, 2011 /24-7PressRelease/ -- WARHEADS (www.warheads.com), the authentic, edgy and kid favorite sour candy, has partnered for the second year in a row with the leading organization committed to funding the most promising research to find cures for childhood cancers and give survivors long and healthy lives - the St. Baldrick's Foundation.

The St. Baldrick's Foundation (www.stbaldricks.org), started in 2000, hosts an annual event around St. Patrick's Day, in which volunteers shave their heads in solidarity of children that have cancer. Over $95 million in donations in 24 countries and all 50 states has been raised in the ten years of the event. The "WARHEADS for Baldheads" Team comprised of twenty-five middle school and high school students, as well as local WARHEADS company employees, shaved their heads on March 17th, 2011, in front of an enthusiastic crowd at Centennial Middle School in Boulder, Colorado. "Last year in our inaugural year, our team raised almost $13,000. This year, together with our team and the help of our 750,000 Facebook fans, we rose over $17,500. In the near future, we hope to expand our WARHEADS for Baldheads into other cities and continue to help the St. Baldrick's Foundation in their quest to end childhood cancer," states WARHEADS Consumer Marketing Manager, Tony Porter. "WARHEADS has the best and most devoted fans in the world, and we know that they will assist in this important cause. We have even heard from childhood cancer survivors on our WARHEADS Facebook page thanking us for our involvement. That just reinforces our core belief in helping to create a better life for our devoted fans - KIDS."

About WARHEADS
The WARHEADS brand is part of the Impact Confections leading portfolio of candy. Mass merchants, convenience, drug and grocery stores all turn to Impact Confections as the pacesetter in interactive candies. As a leading innovator for confectionery candies, Impact Confections is the recipient of numerous coveted industry awards for product originality. The company's diverse product portfolio encompasses such leading consumer brands as WARHEADS, Lollipop Paint Shop, and Carousel Pop. Impact Confections, Inc. also owns Melster Candies in Cambridge, WI, where it produces well known traditional goodies such as Circus Peanuts, Peanut Butter Kisses, Salt Water Taffy, Coconut Toasties, Chocolate Covered Marshmallow, and Creme Drops.

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