All Press Releases for April 05, 2011

tokyo rag Launches Inaugural Boutique Collection of Handmade Luxury Fashion Accessories

Unveiling their inaugural collection of 'Tokyo-inspired', fine crafted fashion accessories, tokyo rag kicks off and successfully approaches the gap between couture and rebellion, between luxury and the constant strive towards sophistication.

    HONG KONG, HK, April 05, 2011 /24-7PressRelease/ -- tokyo rag, a handcrafter of high end fashion accessories, unveils a new 'Tokyo-inspired' collection for this summer. Covering a wide product range in distinctive and vibrant designs, tokyo rag targets women and men with rock star attitude, who are fresh in mind, never tired to explore and interested in couture and style. No snobbishness, just high quality accessories with a creative twist. Each piece is handcrafted using luxury fabrics and ecological tanned top quality leathers from carefully selected European tanneries.

The fashion accessories are available in four different design collections, which include the 'Suitable Collection', an ideal assortment for all 'rock stars' forced into wearing a suit (made with super 150 suit fabrics); the high-end 'Plush Cocktail Collection', an extravagant female line using cherry blossom - colored teddy bear plush and pearl white Italian calfskin leather; the 'Club Edition', tokyo rag's line for club members featuring sporty, fresh elements with vivid leather details and silkscreen prints; and the 100pcs 'Limited Selection' with camouflaged design elements to remind the wearer of her invincibility.

The creation of each tokyo rag accessory has gone a long way. From the point where head designer Keiko Mo has reworked an old teddy bear in order to inspire the first Plush Cocktail Model, to finding the matching name for it. "It has been a deeply inspirational challenge, and I believe all this passion and love for the detail, which we have put into our products through this process is received by our customers," says Keiko. "Above all it is tokyo rag's goal to inspire and empower your individual style." Every tokyo rag accessory has its very own story and indigenous Japanese name and meaning.

Initially the distinctive tokyo rag accessories will be distributed worldwide through the official online store and retail between $39.00 to $69.00 USD. The Brand will also be hosting three exclusive launch parties in Tokyo, Zurich and Miami Beach. Details to be announced soon.

tokyo rag represents the ultimate in contemporary fashion accessories, and the use of natural, rich and characteristic materials is an essential part of the tokyo rag philosophy. "We only manufacture top quality products with leathers tanned in the business most sensitive way, staying true to our commitment of lightening our carbon footprint," says co-founder Thomas Schori.

About tokyo rag
tokyo rag handcrafts softgoods & fashion accessories that fine-tune style and expression for the spirited individual. Every piece has its own story and is created following the principles to appreciate beauty, embrace creativity and live to inspire. tokyo rag is known as the wild member of the fashion industry. For more detailed information about the brand, its products or ecological passion visit

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Martin Gattinger
tokyo rag
Hong Kong
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