All Press Releases for April 05, 2011

Plackers Celebrates Launch of New Kids Flossers and Interactive Kids Club with Consumer Sweepstakes

Leading oral care brand unveils new kid-friendly dental flossers and online kids club to promote healthy dental hygiene habits among children.

    SAN DIEGO, CA, April 05, 2011 /24-7PressRelease/ -- Plackers, a leading brand of consumer oral care products and makers of the first disposable dental flosser, is launching Plackers Kids, its new kid-friendly dental flossers; the Plackers Kids Club, an online club for kids featuring free interactive games and activities that encourage healthy dental hygiene habits; and the Plackers Kids Club Sweepstakes, offering families the chance to win a trip for four to the popular theme park destination, Orlando, Fla. among other prizes.

The new Plackers Kids flossers are designed to engage children through a variety of fun, colorful animal shapes including a monkey, crab, dolphin and elephant. The flossers are designed to be easy to grip for small hands, include a fluoride coating and have a mixed berry flavor that appeals to kids. In addition, the flossers feature Plackers' Super Tuffloss fiber that is engineered not to stretch, shred or break during use.

To further promote the development of healthy dental hygiene routines at an early age, the new Plackers Kids Club features free online games, printable coloring sheets and other fun activities. Kids can fight off cavity monsters in an interactive Plaque Attack game, find matching pairs and hidden words in memory and word search games, or create their favorite characters on printable coloring pages, connect-the-dots games and other worksheets.

According to the U.S. Surgeon General, tooth decay is the leading chronic childhood disease in the U.S. and children lose more than 51 million school hours each year due to dental-related illness. In fact, according to studies by the Center for Disease Control, more than 40 percent of children ages 2-11 already experience tooth decay in their primary teeth.

"One of the best ways to help prevent chronic childhood diseases such as tooth decay and gum disease is flossing at an early age," said dental professional and Associate Director, External Relations for Oral Health America (OHA) Anthony Stefanou, DMD. "Products like Plackers Kids flossers and activities such as the Plackers Kids Club help to engage kids in a daily dental hygiene routine, which is essential to combatting the rising numbers of dental-related health issues."

"We're committed to helping children develop long-lasting oral health routines in a way that's fun and engaging," said Plackers' Director of Marketing Tom Barman. "Plackers Kids flossers and the Kids Club were designed to make learning oral hygiene habits easy and fun for kids, while giving parents some helpful tools to encourage compliance with their kids' daily dental hygiene routines, thereby helping to avoid long-term dental-related health issues."

To encourage families to check out the new flossers and Kids Club, Plackers is also kicking off the Plackers Kids Club Sweepstakes, offering consumers a chance to win the grand prize trip for four to the popular theme-park destination, Orlando, Fla. In addition, three first prize winners will receive $1,000 in dental/orthodontic care, and 500 randomly selected winners will receive a one-year supply of Plackers dental flossers. Families can visit Plackers' website from April 1 through May 31, 2011 to review the official sweepstakes rules and enter.

About Plackers
Plackers, a leading brand of consumer oral care products, is a pioneer in dental flossers and other consumer oral care products. Having patented the first disposable dental flosser, Plackers is committed to developing high quality, affordable oral care products with innovative features that include a comprehensive line of dental flossers, dental accessories, and dental night guards including the Grind No More Dental Night Protector. Plackers holds over 20 patents and is sold in major retailers worldwide. For more information, visit

Media Contacts:
Devin Maxey or Kim Lackey
(214) 379-7000

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