All Press Releases for May 19, 2011

Whataburger Releases Online Survey Results Naming Customer Favorite, in Honor of National Hamburger Month

Customers choose mustard, jalapenos and Texas Toast.



    SAN ANTONIO, TX, May 19, 2011 /24-7PressRelease/ -- Whataburger today announced the results of an online survey conducted in honor of National Hamburger Month. The Southern burger icon, with more than 700 locations in 10 states, asked its Facebook fans to name their favorite way to order a Whataburger.

The winning combination? According to the nearly 20,000 fans of Whataburger's Facebook page who participated in the survey, a Whataburger burger is best when ordered with mustard, cheese, bacon and jalapenos, served on the chain's unique Texas Toast.

When asked to name their favorite side item to go with their burger, an overwhelming 70.4 percent chose French fries over onion rings or a side salad - all of which are available as part of the chain's popular Whatameal.

"Offering burgers served on our Texas Toast is something unique to Whataburger and very popular with our customers; so it isn't surprising that this is a fan favorite," said Pam Cox, Group Director of Communications, Whataburger Restaurants LP. "It is also interesting to note that our original Whataburger comes standard with mustard, so these results are a true reflection of our customers' preferences."

The classic Whataburger is 100% fresh American beef, mustard, lettuce, tomatoes, pickles and onions on a 5-inch bun. However, with all the different options available, there are nearly 40,000 different ways a customer can order a Whataburger. On average, the burger chain custom-makes more than 150 million Whataburgers a year - and uses nearly 350,000 gallons of mustard. Nationally, Americans consume approximately 14 billion burgers over the course of each year, according to NPR.

In all, nearly 20,000 of Whataburger's more than 200,000 Facebook fans took part in the National Hamburger Month survey, conducted on Facebook from May 2 through May 9. Whataburger launched its official Facebook page in early April 2011.

For information on where to find the nearest Whataburger or for nutritional information, customers can go to www.whataburger.com.

ABOUT WHATABURGER:
Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Dobson gave his restaurant a name he hoped to hear customers say every time they took a bite of his made-to-order burgers: "What a burger!" Within the first week, people lined up around the block for his 25 cent, all-American beef burgers served on five-inch buns. Today, the company is headquartered in San Antonio, Texas, with more than 700 locations in 10 states with sales of more than $1 billion annually. Visit www.whataburger.com for more information about the company or become a fan on Facebook at http://www.facebook.com/whataburger.

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Devin Maxey
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