MedWOW's Global Medical Eqiupment Platform Strengthens Franchise Team

    NICOSIA, CYPRUS, June 04, 2011 /24-7PressRelease/ -- Due to increasing international demand, MedWOW greatly expanded its operations by launching a Global Franchise Program. MedWOW's Franchise Program screens qualified medical equipment professionals throughout the world, in order to find the best representatives to join the MedWOW brand and offer the website's services in their defined territory.

The franchise program offers reputable key-players in the medical equipment industry the opportunity to expand their existing business, by giving them the rights to market MedWOW to end-users in their territories, including: hospitals, laboratories, private clinics, dental clinics, veterinary centers, and other healthcare settings.

In order to increase the scope of the Franchise Network, while strengthening the important relationship between the MedWOW home office and existing franchisees, 2 new franchise management professionals have been added to the team: Ms. Lorren Katz and Mr. Michael Kasan.

Mr. Kasan, the new Franchise Manager, has over 10 years experience in franchise and channel management in the international market and worked in several B2B companies. He has earned an MBA, a BA in life sciences and is a licensed medic.

Ms. Katz comes from an extensive background in various aspects of the medical field for over 15 years, and has done medical transcriptions and reports. Katz will be assisting Kasan with the Franchisee Management and will be dealing exclusively with the Franchisees to help in ensuring optimal performance, lucrative business practices and maximizing marketing exposure in each particular local market.

MedWOW's new Franchise Manager commented: "We are currently focused on adding new franchises, but it is equally important to us to make sure the existing franchisees throughout the world, with their diverse backgrounds and cultural specifications, receive the proper tools for maximizing success. We are developing new tools, as well as upgrading advertising and marketing strategies, to ensure that they meet all their goals."

Learn more about MedWOW's Franchise Program.

MedWOW.com is the leading international, online marketplace for buying and selling new and used medical equipment. The user-friendly website connects buyers, sellers and service providers of medical equipment from all over the world by offering: comprehensive professional services, unprecedented reliability, multilingual customer support and top value.

Website: http://www.medwow.com

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