All Press Releases for June 21, 2011

Mark Systems Reports Record Home Builder Sales for Sixth Straight Quarter: Leading Indicator?

Record numbers of home builders from across the country are investing in software tools from Mark Systems in preparation for increased new home production.

    MOUNT HOLLY, NJ, June 21, 2011 /24-7PressRelease/ -- Home builder purchases of Mark Systems' enterprise software continue at a torrid pace, with Q2 2011 marking the 6th straight quarter of record sales.

With 10 days remaining in the second quarter, new client sales of the Integrated Homebuilder Management System (IHMS) to residential builders and developers through June 30 are 10% higher than 2010, the company's previous record sales year, according to Mark Systems management.

"After two years of cutbacks, home builders are running absolutely lean right now," said Mark Finelli, Mark Systems' President. "As they plan for increased production, they're opting to improve support tools rather than add back staff. IHMS allows them to ramp up production significantly without having to add personnel, a huge cost savings."

While many builders purchasing Mark Systems software are from strong growth areas like Dallas, Houston and Minneapolis, the company has also seen increased activity from builders in hard hit areas like Las Vegas and Northern California. Interestingly, home builders selecting Mark Systems software in 2011 continue last year's trend of representing a very diversified client mix. Builders specializing in low volume, high-end custom infill projects represent a fast-growing segment of new sales, while Mark Systems' traditional market of regional semi-custom production builders continues to remain strong.

One such builder is Royal Oak Homes, of Orlando, FL. According to Steve Orosz, Vice President of Finance at Royal Oak, "We feel that this is a good time to be getting back into the new home market here in Orlando, but keeping costs down has been crucial. Mark Systems' IHMS was the perfect solution for us - we've been able to leverage our current staff levels to exceed our production goals. In fact, many of our vendors tell us we are the most efficient builder they've ever worked with."

One common thread among home builders selecting Mark Systems' software is a strong desire for a single source enterprise product. "Without exception, our new builder clients are coming from environments that require multiple different software products to support the functions that Mark Systems' IHMS supports with one. The single-database architecture of IHMS lets every team member share exactly the same information in real time. No mistakes, no miscommunication - everyone works from the same page," Finelli said.

Mark Systems' Integrated Homebuilder Management System is the industry's only single database enterprise software package developed exclusively for residential builders and developers. With full support for back office and field operations, the software provides state-of-the art information processing tools for the homebuilder, including access via the Internet. For more information, contact John Rogovich at 800-972-7444, email us at [email protected], or visit us online at

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Donald Scattergood
Mark Systems
Mount Holly, NJ
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