All Press Releases for July 11, 2011

Patty Returns: Whataburger Brings Back Fan Favorite

Whataburger's signature Patty Melt is now available for a limited time.



    SAN ANTONIO, TX, July 11, 2011 /24-7PressRelease/ -- Whataburger today announced that the legendary Patty Melt has returned for a limited time. The Patty Melt is available Monday, July 11 at 3 p.m. through Monday, August 15 at Whataburger's more than 720 restaurants across 10 states.

A longtime customer favorite, the delicious Patty Melt is made with two fresh, never frozen American beef patties, two slices of Monterey Jack cheese, grilled onions, and Whataburger's famous Creamy Pepper Sauce. And it's served between two thick slices of signature Texas Toast.

"Whataburger fans all have their favorite limited time menu items, but the Patty Melt is by far one of our most popular," said Rich Scheffler, Whataburger Restaurants, LP Group Director of Marketing. "We're excited to bring back this tasty sandwich this summer for all those fans who crave it year-round."

Whataburger's Patty Melt, a sandwich that's popularity sparked its very own Facebook page, was first introduced as a limited time menu item in July 2008. Its crowd-pleasing status is evident on the customer-created Facebook page, which includes quotes such as, "In my heaven, you fall from the sky like rain down into my belly" and "If I were stranded on a desert island, and could have only one food, it would be you."

The Patty Melt is available as a combo meal with a drink and French fries; customers can also substitute fries for a side salad. As with all burgers at Whataburger, the Patty Melt can be customized just like you like it 24 hours a day.

For nutritional information on the Patty Melt or any other item on the Whataburger menu, customers can visit www.whataburger.com.

ABOUT WHATABURGER:
Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Dobson gave his restaurant a name he hoped to hear customers say every time they took a bite of his made-to-order burgers: "What a burger!" Within the first week, people lined up around the block for his 25 cent, all-American beef burgers served on five-inch buns. Today, the company is headquartered in San Antonio, Texas, with more than 700 locations in 10 states with sales of more than $1 billion annually. Visit www.whataburger.com for more information on the company or become a fan on Facebook at http://www.facebook.com/whataburger.

MEDIA CONTACTS:
Suzanne Miller or Tracy Aiello
SPM Communications
(817) 329-3257
[email protected]
[email protected]

Meredith Hargrove
Corporate Communications
Whataburger Restaurants, LP
(210) 476-6403
[email protected]

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Devin Maxey
Whataburger
San Antonio, Texas
USA
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