All Press Releases for January 08, 2007

Why Businesses Turn To Press Release Distribution Services To Enhance Their Marketing Campaigns.

It may seem intimidating at first, but really isn’t that difficult at all!

    /24-7PressRelease/ - (New York, NY) - January 08, 2007 - There is no doubt about it. As far as marketing ideas go, the press release is key to get bang for your dollar. Some businesses have been sending out press releases as a part of their marketing campaign for years, some are fairly new to the idea.

Why is the press release such a great outlet for marketing online? Here is why. If you spend marketing dollars on pay-per-click advertising, depending on your industry, it may cost upwards of $1.25 - $3.00, per click or more. These sites generally allow approximately 20 words for your ad.

Press release distribution sites such as 24-7 Press Release Newswire,, just nominated as #1 for press release distribution services by for January 2007, allow you up to 375+ words. For performance, it is not uncommon to see a $45 press release receive 200 – 500 views with 10,000+ headline displays. This works out to $.09 - $.22 per click, for a 375 word press release. As a bonus, the site also includes your keywords and title within the meta-tags of the html code which helps with search engine optimization.

Michael Iwasaki, Public Relations Advisor with comments “We don’t recommend users stop using pay per click advertising, however to use a press release within your marketing strategy is definitely a bonus. At only $45, our site gives excellent distribution, allows users to attach images, and gives users access to statistics. Statistics include number of headline displays, press release views, number of times the press release was emailed along with complete cost breakdowns for ‘cost-per-headline-impression’ and ‘cost-per-view’.” This may be in part why 24-7 Press Release was nominated as #1 for press release distribution.

Through their partnership with PR Newswire, using the Mass Media Distribution option, provides press release distribution to a pool of over 80,000 journalists, 4,000+ web sites and trade publications that are relative to their industry. This is an excellent choice for medium to larger size companies with a little more to spend.

About 24-7 Press Release Newswire is a leading provider of both press release distribution services and news syndication for those looking for free news content on their web sites, providing nearly 200 channels of news in both plug & play java script and RSS format.

For more information, visit:,com_rank/task,viewRankFive/cat_id,7/

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