All Press Releases for February 28, 2007

Red Herring Partners with SimpleFeed to Deliver Subscribers Breakthrough RSS Feeds

Enhanced feed presentation and measurement capabilities create new business opportunities for the Red Herring.

    /24-7PressRelease/ - LOS ALTOS, CA, February 28, 2007 - SimpleFeed, the leading provider of RSS publishing and analytics services to major corporations, today announced a partnership with Red Herring to manage its RSS Feed program. Through this partnership Red Herring becomes one of the first online publishers to offer RSS Feeds that subscribers can customize to their content interests. In addition, the new Feed program allows Red Herring to precisely measure subscriber's specific interests and insert advertising as appropriate.

"Red Herring's new Feeds are ideal for their global, tech savvy audience," said Mark Carlson, CEO of SimpleFeed, "We are delighted to partner with the magazine that focuses on, 'The Business of Technology,' to enable Red Herring to build a business in RSS."

"Our new Feeds look terrific and allow our Editors to understand the interests of our Feed reading audience," said Dani Essindi, Chief Operating Officer of Red Herring, "SimpleFeed's reporting and analytics give our advertising sales team the data they need to monetize our RSS Feed program."

While SimpleFeed can republish any RSS Feed, Red Herring took the extra step of providing a simple XML file from their content management system. Combining this additional data with SimpleFeed's templating technology enables enhanced content, such as images and rich media. Through SimpleFeed templates, the feeds are published in the "look and feel," making them more familiar to subscribers while enhancing the Red Herring brand.

Subscribers also benefit from a new subscription process where they can customize their Feed to their content interests, such as Top Stories, Magazine Stories or specific industries such as Biosciences. Feed customization is an emerging RSS Publishing Best Practice as it encourages click throughs and retains subscribers.

Red Herring editors can access their RSS subscribers' content interests via SimpleFeed's analytics. With SimpleFeed, each subscriber gets a Feed delivered through a unique URL, enabling precise analytics of subscribers and their actions. In addition, SimpleFeed analytics provide the Red Herring Publishing team the data necessary to sell advertising and develop other business. The combination of SimpleFeed templating and unique URL publishing allows the insertion of the same type of advertising used on web sites.

Visitors to can subscribe to the Feeds at Existing subscribers were moved to the new feeds automatically.

About Red Herring

Red Herring is a sophisticated insider's guide to the business of technology, featuring unparalleled insights on the emerging technologies driving the economy, from the Internet to wireless communications and digital entertainment. Red Herring reports on how innovation and entrepreneurship are transforming business and how the business of technology is transforming the world, providing readers with a deep understanding of venture capital and capital markets. Recognized as an essential resource in today's fast-changing business world, Red Herring gets the right answers before anyone else even thinks to ask the questions. More information on Red Herring is available on the Internet at

About SimpleFeed
SimpleFeed ( is the leading provider of on-demand RSS publishing and analytics services for major corporations. With SimpleFeed, companies can create Feeds that are highly measurable and that look like their web site, not just a line of text, all with out IT support. Customers subscribe to Feeds of news, product information, support information, community content - whatever interests them. The result is a simple, persistent communication channel that respects the time and privacy of customers. In return, Online Marketers, Publishers, and eCommerce and Financial Services companies get more attention, more credibility and the ability to measure the results of their communication programs. SimpleFeed is headquartered in Los Altos, CA and is backed by Sequoia Capital.

Press contact:
Mark Carlson
SimpleFeed, Inc.
[email protected]

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Mark Carlson
SimpleFeed, Inc.
Los Altos, ca
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