All Press Releases for March 20, 2007

Final Fling with a New Ring: Bachelorette and Bachelor Party Consumers Increase in Online Activity and Creative Party Planning

    /24-7PressRelease/ - LOS ANGELES, CA - March 20, 2007 A new study was conducted in the first quarter of 2007 by the largest network of bachelor and bachelorette party sites which found that women and men are thinking of more alternatives to the standard bachelor(ette) "Last Night Out" parties. I-Volution, Inc ( which owns websites and, the two largest bachelor(ette) party sites in a network of pre-wedding party bridal sites reports these findings from their end of 2006 statistics which include more than 4 million visitors during the year.

According to the study completed in the last quarter of 2006, there has been an increasing trend for more creative bachelor(ette) parties that do not include an exotic dancer as compared to the previous year's data. Michael Lasky, president of I-Volution, states, "This trend may be due to the increase in weddings and not wanting to plan the same type of party that a friend may have attended that included the typical 'Last Night Out' festivities." Lasky reports that he expects close to 5 million visitors to come to his network of pre-wedding party websites during 2007.

What are the most common new parties? They include hiring an instructor for exotic dance lessons for the girls, spa day, going to a musical/play, hiring a chef or going to a nice dinner. The bachelor party events now include more golf weekends, trips to resort locations, paintball and sporting events. Lasky states that his network of pre-wedding party sites include free information and directories as well as the largest selection of game ideas to help making planning easier for the maid of honor and bridesmaids as well as the groomsmen who are planning the festivities for their friend getting married.

Other interesting facts about Lasky's pre-wedding party network includes the most popular destination for bachelor(ette) parties is Las Vegas with 35% of the traffic visiting the Vegas sections. In addition, the most popular items sold on the and sites include veils, candy, games and gifts. Lasky states, "My websites are the bachelor(ette) party portal for all to receive nationwide information on planning their parties as well as providing over 320 party items for their bachelor and bachelorette parties in creating a one stop shop." The websites and statistically track where visitors go on the sites to increase information in areas that are more popular.

Overall, the bachelor and bachelorette party industry is substantially growing online in conjunction with the volume of weddings, even though the type of party events are changing. With today's technology, it is amazing that someone can plan an entire party for their friends through the Internet without having to pick up a telephone, open a phone book, or drive to a store.

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Contact Information

Michael Lasky
I-Volution, Inc
Northridge, California
United States
Voice: 818-718-1104
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