HOUSTON, TX, February 3, 2012 /24-7PressRelease/ -- Enrique Alanis, Director of Enterprise Risk Management for CEMEX USA, was recently named a VIP of the Year by Cambridge Who's Who. This special distinction honors individuals who have shown exceptional commitment to achieving personal and professional success.

Since the turn of the century, Mr. Alanis has progressively proven his skills as a high-level executive while honing his expertise in enterprise risk management, strategic and competitive intelligence, creation and implementation of IT platforms, business continuity, antitrust compliance and counterintelligence. He has utilized his business acumen to make lucrative decisions and plans, direct motivated teams, manage budgets worth up to $1 million, and initiate a multitude of intelligence units. Mr. Alanis has consulted several international government and private companies throughout the course of his career. Skilled in public speaking, he has successfully conducted lectures on intelligence and ethics.

In 2002, Mr. Alanis joined CEMEX USA, a leading global building materials company, as an analyst. "What attracted me to CEMEX was the desire to work for a proven, successful company, with a high level of challenges and, at the same time, opportunities to learn," Mr. Alanis states on the company's website, http://www.cemex.com. He has since advanced to assume the position of director of enterprise risk management, a role in which he is responsible for the establishment of the risk management area for operations in the U.S. Mr. Alanis heads data gathering and analysis concerning industry, competitors, domestic and international politics, and social conditions. He reports on risks and opportunities to the company's chief executive officer, executive vice presidents and top management. His expert-level foresight is utilized to devise profitable plans and tools.

"At CEMEX, I have had the opportunity to increase my capabilities through complex global projects and implementations, good and adverse market conditions, and different cultural challenges, with the constant willingness to excel both

individually and through teamwork," Mr. Alanis notes on the CEMEX website. As a professional who has lived in three countries and speaks four languages, he enjoys the cultural diversity offered by CEMEX. "It allows me to learn from other cultures and to broaden my point of view. I further embrace the high level of professionalism and excellence that are part of the culture."

Mr. Alanis has been well-trained in his field, earning several degrees and diplomas while working full time. He holds a diploma in the CX International Management Program, a diploma in national security from UANL, a diploma in strategic intelligence administration and development from ITESM, and a diploma in competitive intelligence professional from the Academy of Competitive Intelligence. In addition he earned a Bachelor of Arts in economics, followed with a Master of Science in e-commerce, both from the Tecnológico de Monterrey. Most recently, in 2011, he earned a Master of Arts in international affairs from the Fletcher School of Law and Diplomacy at Tufts University.

Holding certification from the Academy of Competitive Intelligence, Mr. Alanis is a member of the Society of Competitive Intelligence Professionals. He is also affiliated with the Corporación Mexicana de Investigación en Materiales, S.A. de C.V., also known as COMIMSA, serving as secretary of the Executive Board's Productivity Evaluation Committee. Furthermore, Mr. Alanis is the founder of the NGO Mexico Sin Corrupcion, which strives to increase education on ethics, principles, and the root cause of issues in Mexico, as well as advocate honesty and transparency in the country to create society solutions.

When reflecting upon his successful career, Mr. Alanis attributes his accomplishments to his persistence and effort, as well as his ability to achieve the goals he sets for himself. He intends to continue doing so in the years to come.

For more information about CEMEX USA, visit http://www.cemex.com. To learn more about Mexico Sin Corrupcion, visit http://www.mexicosincorrupcion.com.

About Cambridge Who's Who
With over 400,000 members representing every major industry, Cambridge Who's Who is a powerful networking resource that enables professionals to outshine their competition, in part through effective branding and marketing. Cambridge Who's Who employs similar public relations techniques to those utilized by Fortune 500 companies and makes them cost-effective for members who seek to take advantage of its career enhancement and business advancement services. Cambridge is pleased to welcome its new Executive Director of Global Branding and Networking, Donald Trump Jr., who is eager to share his extensive experience in this arena with members.

Cambridge Who's Who membership provides individuals with a valuable third party endorsement of their accomplishments and gives them the tools needed to brand themselves and their businesses effectively. In addition to publishing biographies in print and electronic form, it offers an online networking platform where members can establish new professional relationships.

For more information, please visit http://www.cambridgeregistry.com.

# # #