All Press Releases for January 07, 2005

Tsunami Aid Ringtones - Unwired Appeal launches aid campaign for victims

\"...a $2.00 Tsunami Aid Ringtone on 10% of USA cell phones...would raise well over $20million for victims of the Asian tsunami disaster\"

    / - January 7, 2005 - "If we could put a $2.00 Tsunami Aid Ringtone on just 10% of the cell phones in the USA, we could raise well over $20million in aid for victims of the Asian tsunami disaster" - quote from Stephen Nye, director of business development at Unwired Appeal.

On Tuesday, Unwired Appeal deployed a unique fundraising campaign that enables cell phone subscribers across the USA to purchase a special Tsunami Aid Ringtone with proceeds going directly to the USA fund for UNICEF tsunami relief efforts. Donations provide emergency health kits, medical supplies, water purification tablets, and shelter for children.

Visitors to are presented with four participation levels - $2.00, $4.00, $6.00, and $9.00. Each carries a national anthem ringtone from a stricken country. The only amount deducted from the purchase price is the credit card processing fee, Unwired Appeal is covering all additional costs associated with the campaign.

"Over the weekend I was reading a piece by Emily Turretti on that asked which company will donate a ringtone for tsunami relief," commented Nye. "It sounded like an innovative way to get people involved and raise money for victims so I got to work putting together Tsunami Aid Ringtones."

"If we can continue to get the word out and drive donations, we can build a sizable amount for for UNICEF relief efforts," continued Nye. "Hopefully the national anthem ringtones will also help build solidarity with the stricken countries and show support for the victims."

While Nye admits that $20million is lofty goal, he is quick to point out that it is nevertheless possible. People around the world are providing unprecedented amounts of donations for a crisis that will continue to be felt for many years to come.

Unwired Appeal is a mobile technology firm specializing in SMS/MMS applications and mobile content delivery. Services include Unwired Events, ZaptoPhone, ToneGuys, and WapBill. For more information, please visit

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Stephen Nye
Unwired Appeal
Boston, MA
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