PerDM Agree Market Research Important Step in Developing Business Strategy

    CHESTER, ENGLAND, April 23, 2012 /24-7PressRelease/ -- Strategic business planning is an area that cannot be outsourced according to Field Marketing Agency, PerDM who believe conducting market and consumer research is essential to ensuring their target market is understood before developing a business growth strategy. Lack of strategic planning and poor market knowledge make up 20% of the top 10 reasons businesses fail. On 27th February 2012 Journalism.co.uk published an article referring to PerDM's consumer driven business strategy. The agency claim stronger client relationships and improved profit margins as two of the benefits of conducting market research and understanding consumer buying behaviour.

'Conducting regular and meaningful research around a target market is important as consumers needs, wants and even expectations from a brand can change. By researching your ideal customer's requirements and how their buying patterns may change over the next 12 months, it enables a strong business strategy to be developed' says Ian Attwood, PerDM's Director.

Business growth is never guaranteed and can be particularly difficult in the recovering economy PerDM are an outsourced field marketing agency that has continued to expand throughout the recent economic downfall. Industry critics refer to businesses who progress through hard times as 'lucky', Director at PerDM, Ian Attwood disagrees 'Strategic business development, creating and managing strong client relationships and providing superior customer service are a few of the reasons PerDM has seen so much development through the recession. We have collaborated with some fantastic businesses and worked hard at providing a service that offers benefits to each of those businesses and the industries they work within'.

PerDM state market research is a valuable tool in helping businesses to understand current market trends and to identify which competitors are implementing changes that may affect the market. Using data collected via market research to evolve a business strategy can assist with the overall growth of a business. For great business marketing to be delivered there must be a long-term tried, tested and tweaked strategy.

PerDM Website: http://www.pdmcontact.com/about-perdm.aspx

PerDM was established in August 2005 in response to the UK markets need for a field sales organisation capable of delivering high quality results with consistency and reliability.

The company was formed by a group of former UK financial services executives and senior executives from the leading North American field sales agency and since 2005 we have continually recruited leading figures from the B2C and B2B business arena.

PerDM have expanded rapidly with offices across the Republic of Ireland, South Africa, Brazil and North America - a true Global field sales company.

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