Scott Ginsberg on Jim Canterucci's Personal Brilliance - Up Close and Practical Podcast

    /24-7PressRelease/ - WESTERVILLE, OH, May 09, 2007 - Jim Canterucci's May guest is the Guy with the Nametag, Scott Ginsberg. Scott is the author of the recently released Make a Name For Yourself.

Jim Canterucci's Personal Brilliance - Up Close and Practical weekly podcast features experts and their brilliance. Each weekly episode (approximately 15 minutes) features one of the four Personal Brilliance catalysts - Awareness, Curiosity, Focus, and Initiative.

Some of the Scott Ginsberg podcast's highlights:

Episode 1 - Awareness

- Why a nametag? How did this start?
- How a simple idea can become a business
- Scott's three components of success and how it relates to relationships
- How to be the world's expert on yourself and your goals
- How the "daily appointment with myself" makes an impact - the one hour appointment that leads to self-awareness
- Consciousness of environment - How to break the silence pattern of those we meet
- The tip for living in our fast-paced ADD society
- Visual habits and how they relate to solving the problem at hand
- What's in your wallet? Not what you think
- How to reach a deeper level of connection
- What is the Law of Approachability?
- CPI - Common Points of Interest explained

Episode 2 - Curiosity

- What is curiosity about?
- Scott's foundational What If? quest
- The three types of questioning patterns that lead to innovation
- The 20 minute rule of creativity
- The best question to break a pattern and understand the framework of the scenario
- How to maintain congruency between your philosophies and your actions
- How to break the small talk barrier - 3 important questions
- How "writing it down" solidifies your learning

Episode 3 - Focus

- What filtering means to focus
- Why a board of directors is important for everyone
- Some keys to thinking like a CEO
- Perspective - become the 'go to' person
- Focus and branding
- How focus can identify the gap that is open for innovation
- Scott's favorite branding resource
- How to break through in a crowded marketplace
- Being 'that guy' as an approach. What it means to be the go to person Two important questions
- Do you own a word?
- How to get them to come to you
- How to create and use a visualization wall

Episode 4 - Initiative

- How one quick action item led to 33 new clients and over $100k in revenue
- The paradox of inspiration
- "Plucking" to create value
- The story of Weston - an action hero

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Jim Canterucci is the author of Personal Brilliance. Find out how brilliant you really are with the Personal Brilliance Quotient (PBQ) at www.MyPersonalBrilliance.com.

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