All Press Releases for June 11, 2007

Incoming Freshman Students Move beyond Collegiate Licenses, Demand Style and Access to Dorm Room Products

Room It Up continues to expand it's presence in college campus bookstores as students demand more access to stylish dorm room decor & accessories, launching to cater to students "always connected" lifestyle.

    /24-7PressRelease/ - COLUMBUS, OH, June 11, 2007 - Although college licenses are still a very important part of any college bookstore on campus, store managers are committing more space and more dollars to meet a growing demand for non-logo products. Bookstores like UCLA, MIT, Harvard and Ohio State, (to name a few) have turned to companies like Room It Up to help fill this relatively new phenomenon.

"It's a natural progression", says Jamie Chauss, President of Room It Up , "students are seeking fun and innovative products just as college stores are looking for new revenue streams to offset direct online text book sales"; which have exploded in the last few years according to Mr. Chauss.

Room It Up has expanded it's offering beyond it's unique patented Lap Desk to include: dorm room organization; umbrellas; travel bags; cosmetic cases; and a new patented hand bag organizer (called the Handy Hold All ) to help store managers fill their shelves in time for freshman orientation.

The company has also launched a website for students,, where they can locate one of the over 2000 stores that carry Room It Up products, or can purchase online directly if there are no stores in there area.

Visit or call 800-240-3222 for images or more information.

About Room It Up
Room It Up is a division of Prime Source Accessories LTD, a privately held company with offices in Columbus, OH and Stuart, FL. Room It Up is a coordinated lifestyle collection of products geared to the teen, college and young adult markets. The products are available in over 2000 retail stores throughout the United States.

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Contact Information

Fred Schmidt
Room It Up
Columbus, OH
Voice: 614-261-9100 ext 212
E-Mail: Email Us Here
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