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/24-7PressRelease/ - EDINBURGH, SCOTLAND, June 30, 2007 - ProjectScotland, a national youth volunteering charity in Scotland, (http://www.projectscotland.co.uk/volunteer) is embarking on a campaign to quash the old-fashioned image of volunteering.
Connecting with this mass youth group can be challenging, but through the use of daring creative and media choices not traditionally associated with the charity sector, ProjectScotland can reach young Scots in a distinctive and relevant way.
Along with some striking cinema advertising, ProjectScotland is using Reverse Graffiti, Fantasy Chuggers and innovative online advertising to raise awareness amongst the target audience of 16-25s.
Claire Stewart, Marketing Manager for ProjectScotland said, "This summer is a great time to run cinema advertising with Blockbusters like Pirates of the Caribbean: At World's End, The Simpsons and Shrek the Third due for release. Along with Reverse Graffiti and our integrated online campaign, we hope to make young people realise that volunteering is a credible choice for them regardless of their background. We are doubling targets this year to engage over 1600 young people in volunteering and this advertising is fundamental to achieving this"
ProjectScotland is the revolutionary volunteering organisation for young people in Scotland. We offer 16-25s something different - the chance to gain real skills, experience and confidence in something they actually want to do. This ultimately increases the opportunities available to them in later life.
1 Million Hours of voluntary work has been committed by ProjectScotland volunteers in a variety of fields including media and entertainment, the arts, environment, social care and sports.
Since launch in May 2005 ProjectScotland has exceeded targets and placed over 1,200 volunteers. It is now doubling targets to place 1,600 this year alone.
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