Susan Friedmann on Jim Canterucci's Personal Brilliance - Up Close and Practical Podcast

    Jim Canterucci's August guest is Riches in Niches author, Susan Friedmann.

/24-7PressRelease/ - WESTERVILLE, OH, August 15, 2007 - Jim Canterucci's Personal Brilliance - Up Close and Practical weekly podcast features experts and their brilliance. Each weekly episode (approximately 15 minutes) features one of the four Personal Brilliance catalysts - Awareness, Curiosity, Focus, and Initiative.

Some of the Susan Friedmann podcast's highlights:

Episode 1 - Awareness

- What is niche marketing?
- What is a nichepreneur?
- The benefits of being a nichepreneur
- How awareness can contribute to your destiny
- Viewing the environment and your talent to find your niche
- The GEL formula
- A niche trend we will continue to see in the near future

Episode 2 - Curiosity

- The scariest part of niche marketing
- How to stand out from the crowd
- Why what makes you different is the most important question
- The key follow-up question to ask yourself
- How root cause analysis can help you identify your true market differentiation

Episode 3 - Focus

- The goal everyone should have as top of mind
- Focus from a micro and macro perspective
- Why nicheing doesn't mean limiting your focus
- An example of penetrating a niche deeply
- A challenge for nichepreneurs
- The most common mistake and how to not learn the lesson the hard way
- How talent, training, and passion taken together is a key to nicheing

Episode 4 - Initiative

- Why looking outside your industry can be most valuable
- How to choose the thing you love
- Test yourself before making your hobby your business
- Three 'T's'to help you decide
- Stories of brilliance

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