Jodie Fergusson-Batte Recognized by Worldwide Who's Who for Excellence in Tea-based Product Development and Marketing
Press Release February 18, 2013
Jodie Fergusson-Batte Co-Founded She-Tea, specialising in customized teas for business

DAYLESFORD, VICTORIA, AUSTRALIA, February 18, 2013 /24-7PressRelease/ -- Jodie Fergusson-Batte, Director of She-Tea, has been recognized by Worldwide Who's Who for showing dedication, leadership and excellence in tea-based product development, marketing and customised promotional items.

Ms. Fergusson-Batte is a visual artist and co-founder of the Daylesford-based tea company, She-Tea. She became involved in her profession when she saw a niche for this type of business. A former nurse, Ms. Fergusson-Batte was working in medical device sales, dreaming of a more fulfilling career. She discovered that another former nurse on the team, Vanessa Carlslake, thought along the same lines.

Looking for a business that they could enjoy and thrive through every day, they both went away and wrote a list of things in life that inspired them. When they regrouped a couple of days later to compare lists, they saw some common themes including family, friendships, art, creativity, tea and humour. They created She-Tea around these points.

She-Tea offers a variety of blended loose leaf organic teas and a range of organic pyramid tea bags made from biodegradable materials. The blends are meant to reflect a woman's many moods and come in canisters featuring Ms. Fergusson-Batte's artwork.

The latest line is inspired by the beautiful town of Daylesford, and features the organic blends Daylesford Breakfast Tea (black tea), Lazy Lunch (green tea with jasmine flowers), Grey Afternoon (Earl Grey), Last Drinks (chamomile and mint), Happy Hippie (spicy vanilla chai) and Abundance (lemongrass and ginger). These enticing organic teas join She-Tea's perennial best-sellers, which include Booze Hound, Warrior, Zen, Love, Motherhood, and Sweet Tooth.

She-Tea is the only tea company in Australia to offer custom-made teas for a range of events, from corporate functions, to hotel groups to large scale conferences. She-Tea also specializes in creating unique gifts that are ideal for business clients. Furthermore, they can provide tea hampers, tea canisters, accomodation packs and blends for employee consumption. She-Tea can be found extensively online and through select stores in Australia.

Ms. Fergusson-Batte attributes her success to creativity, courage and determination. She left a successful, well-paid corporate sales role to start her own company. As the company's director, Ms. Fergusson-Batte is in charge of creative direction, product development, business growth, and sales and marketing.

Ms. Fergusson-Batte received a Bachelor of Nursing Degree. She donates to various local charities. For more information about She-Tea, visit http://www.she-tea.com.au.

About Worldwide Who's Who
With over 500,000 members representing every major industry, Worldwide Who's Who is a powerful networking resource that enables professionals to outshine their competition, in part through effective branding and marketing. Worldwide Who's Who employs similar public relations techniques to those utilized by Fortune 500 companies, making them cost-effective for members who seek to take advantage of its career enhancement and business advancement services.

Worldwide Who's Who membership provides individuals with a valuable third-party endorsement of their accomplishments, and gives them the tools needed to brand themselves and their businesses effectively. In addition to publishing biographies in print and electronic form, it offers an online networking platform where members can establish new professional relationships.

For more information, please visit http://www.worldwidewhoswho.com.

Contact:
Ellen Campbell
Director, Media Relations
[email protected]

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