All Press Releases for February 18, 2005

2ndNature Launches Several New Interactive Projects For Corporate Clients In The Northeast US.

2ndNature, a Central New York-based website design and development studio has recently completed several interactive assignments for Northeast US clients.

    / - Syracuse, N.Y., February 18, 2005 - For VIYYA Technologies (Pink Sheets: VYON) 2ndNature designed and developed a new website ( to feature the company's recent release of its VIYYA software offering. VIYYA enables users to set up personalized portal agents on their desktop and have these agents act as a "Virtual Internet Assistant", tailoring the display of information the user desires, and controlling that information in a way most convenient for that specific user. In addition, 2ndNature designed the VIYYA brand identity and is designing other collateral marketing materials both interactive and print.

"Everything looks great and very professional - thanks for the great work!"
John Bay, President and CEO
Viyya Technologies, Inc.

2ndNature worked in collaboration with ChaseDesign to design and develop a website ( for the Skaneateles NY-based high profile retail brand and packaging design firm. The site is to serve on an interim basis until the new corporate website is designed and developed in the new couple of months. ChaseDesign services such accounts as Procter and Gamble, Herbal Essences, Old Spice, Ivory, Gerber, KitchenAid, Noxema, Oil of Olay, Bausch and Lomb, Swiss Army, Energizer/Eveready, Clairol and many other internationally recognized brands.

"Great work!"
Brad D. Hall, Business Development Manager

For the Adirondack and St. Lawrence Railway 2ndNature designed and developed a complete identity system that included their logo, business cards, brochure, letterhead and envelopes. In addition, 2ndNature designed a highly interactive and engaging website ( that features the company's private railcar charter service, history and railcar features.

QPK Design, a multi-disciplined Architectural and Engineering firm of 70 that includes architects, interior designers, and landscape architects contracted 2ndNature to design and develop their new website ( in order to provide a highly interactive and professional site to display their many and diverse projects through high-quality photography and detailed content.

QPK is listed as one of the top A/E firms in the United States by volume of work. They are also ranked by local media as one of the largest architectural workforces in Central New York. Locally they have been named a Syracuse 100 firm, an award recognizing "outstanding performance" as measured in growth by productivity
and revenue.

Terakeet Corporation awarded 2ndNature with a contract to design and develop their Flash website ( that features their voice recognition software products in a highly intuitive and engaging interface. Terakeet has been providing speech recognition solutions to financial and institutional customers since 2000. The company's first customer was one of the largest financial disclosure companies in the US, who provided data and information to clients including Goldman Sachs, Morgan Stanley, and Coca-Cola.

For PPC, a division of John Mezzalingua Associates, Inc., 2ndNature was contracted to design and develop the interactive, video and digital display systems for PPC's traveling showcase—a 40' tractor-trailer mobile training facility that provides their customer's technicians and sales representatives an immersive, interactive environment for learning about the proper installation and quality controlled manufacturing of PPC's cable TV connector products.

The interactive component of the mobile training facility included a touchscreen interface to access PPC's hardline, drop and traps/filters technical information files through a highly graphical, rich user-interface (UI). 2ndNature also created 3D models and animations to demonstrate the superiority of PPC's connectors over its competitors with regards to minimizing environmental damage from such things as ice and water infiltration.

PPC is a leading cable equipment manufacturer with over 800 employees throughout the world with three major production centers in the United States, Denmark and the Caribbean. PPC is the telecommunications industry's leading supplier of connectors, traps, filters, and fiber optics products.
Welch Allyn, a leading global manufacturer of frontline medical products and solutions contracted the services of 2ndNature to launch another global "gateway" sitelet for their Europe, Middle East and Africa regions. With the launch of the Iberia site ( 2ndNature has designed and developed six international gateway sites and continues to provide full web development support for Welch Allyn's Distributor Zone website, a password-protected, dynamic database-driven web resource for Welch Allyn's distributor network throughout Europe, Middle East, Africa and Russian regions.

2ndNature (, a full-service design studio specializing in interactive media, provides high-quality print and interactive design services to clients throughout the U.S. The firm is located in Franklin Square, an historic landmark district, in Syracuse, N.Y.

We devise intelligent solutions that solve client's problems and engage their audiences. For us, the desire to create compelling work is an inherent part of who we are. But it is only through our years of experience that we have the knowledge and ability to effectively execute that work. We are continuously driven by a passion to create work that exceeds even our own expectations. Work that is as beautiful to behold as it is to use. It's what comes naturally to us.

At 2ndNature we help you accomplish more than simply communicating a message. We help you connect with the audience on a deeper level, creating compelling work that inspires opinions and motivates impressions. Effective design does more than just present information, it shapes the way we identify with it...usually with no thought at all.

Please give us a call anytime at (315) 423-9100 or drop us an email.

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Contact Information

Joel Fairbank
Syracuse, NY
Voice: 315-423-9100
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