All Press Releases for May 16, 2014

Avoid Repetition - Writing Tips from Prompt Proofing

If a point is worth making, it's worth making well - once.



    VANCOUVER, BC, May 16, 2014 /24-7PressRelease/ -- If a point is worth making, it's worth making well - once. It should not need endless repetition. Just for interest, take a sample of business websites or peruse some of the more promotional press releases, blogs or marketing emails out there. Chances are a good proportion of them repeat the same message - sometimes as often as three or four times - in slightly different ways.

Make your point - well and with supporting arguments if necessary - then move on. Repeating yourself sends two messages:

1. You have nothing else to say so are simply repeating yourself to fill your web page/press release/blog post.

2. You think your readers are too dumb to get the point the first time.

Neither of these are messages you want to send.

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