All Press Releases for July 24, 2014

New Engel Cooler Bag Brings High Performance Cooler Features - and High Value - to Soft-sided Category

Rugged durability, exceptional insulating capabilities and a long list of exclusive features you just won't find on other coolers that can deliver that 'grab and go' cold.

Our new, soft-sided cooler is easy to take along, has tons of exclusive features and, most importantly, offers the 'original' cold-keeping power that Engel is famous for.

    JUPITER, FL, July 24, 2014 /24-7PressRelease/ -- For years, people who spend time outdoors have relied upon Engel Coolers, The Original High Performance Coolers, to keep things cold while they're away from home. Whether it's an angler, a hunter, or an overlander driving the backroads, they all appreciate the rugged durability and exceptional ice-keeping qualities of Engel's top-of-the-line roto-molded coolers.

However, these adventurers may sometimes require a cooler that's more adaptable, that can be stowed in the hold of a flats boat, get tossed in the back seat of a car or a pick-up, slung like a backpack over the shoulder or simply grabbed and carried into camp.

"We're introducing this new Cooler Bag for fishermen, hunters, anybody really that needs 'grab and go' cold," said Paul Kabalin, CEO of Engel USA. "Our new, soft-sided cooler is easy to take along, has tons of exclusive features and, most importantly, offers the "original" cold-keeping power that we're famous for."

Extremely Rugged and Well Insulated

Unlike the soft-sided coolers you'll find on the shelves of the big box stores, the Engel Cooler Bag is engineered to withstand harsh use on land or sea. It features a rugged, tear-resistant 500-denier polyester diamond ripstop outer shell with a waterproof TPE coating for easy cleaning. On the inside, there's a radiant barrier liner of reflective foil - another exclusive Engel feature you won't find on other bags. Sandwiched in-between is a 1.5-inch thick layer of closed-cell foam insulation.

While the insulation effectively minimizes heat transfer to maintain cold inner temperatures, the radiant barrier liner reflects the sun's long-wave heat radiation to further enhance the Engel Cooler Bag's cold-keeping capabilities. Under typical conditions, the Engel Cooler Bag will hold ice for up to three days.

Easy Access with Room to Spare

With a whopping 13.5 quart capacity, there is plenty of room for food and snacks, a hearty picnic lunch - or more than 24 cans of ice-cold, liquid refreshment. The top opening features a heavy-duty two-way water-repellant zipper that pulls open for full access to the main inner compartment. Next to the main opening, there is a zippered side pocket, an ideal place to put an Engel Cooler Pak or two. (Engel Cooler Paks will keep the adjacent contents in the main section cold without relying upon ice - freeing up more space for groceries and eliminating sloppy meltwater.)

Exclusive Patented Inner Liner

In the main compartment, contents are held in a patented, removable liner bag that attaches around the top with hook-and-loop fasteners. The reinforced bag is puncture-resistant and features Microban anti-microbial protection. This exclusive Engel feature protects the inside of the bag and, best of all, makes for easy clean up at the end of the trip.

Pockets, Handles and Straps

The flat bottom of the cooler bag is fitted with four non-skid feet to keep it from sliding around on deck. There are mesh side pockets for items that don't require cooling, a large zippered front pocket for plates, flatware and cooking supplies, and an outer pocket for last minute items. Sturdy tote handles slide onto your shoulder or you can carry the Engel Cooler Bag by hand. Plus, there are padded, breathable shoulder straps that make it easy to carry the Cooler Bag as a backpack.

Available This Fall at Select Sporting Goods Outlets

The Engel Cooler Bag will be available Fall 2014. While a retail price has not yet been announced, Kabalin expects the price to be extremely competitive - and with its numerous exclusive features, the Engel Cooler Bag is sure to be an exceptional value.

Engel USA manufactures and markets a wide range of products for the outdoor adventure market. For more information on the Engel Cooler Bag, or Engel's full line of high performance coolers, 12V fridge/freezers and adventure gear, visit or call (888) 272-9838.

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Rick Hauser
Rick Hauser Group
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