SACRAMENTO, CA, July 31, 2014 /24-7PressRelease/ -- Retail Radio, a leading provider of in-store music and other sensory branding services, has added computer-controlled ambient scenting to its sensory branding offerings. "Smell is the strongest of the five senses, with deep ties to emotion and memory," said Bill Louie of Retail Radio. "Our retail clients can now use this powerful tool to enhance the customer experience and create strong brand impressions."

Ambient scenting pioneer Prolitec was chosen to provide its turnkey AirQ scenting service to Retail Radio's clients. "Rather than reinvent the wheel, we chose Prolitec -- the most experienced, leading global provider of in-store scenting," Louie said. "We trust Prolitec to provide the highest quality service to complement our music."

Prolitec, based in Milwaukee, is a leading developer of air treatment, scenting, and air-care technologies for numerous brands and industries. Its AirQ service is operational in over 60,000 installations in 75 countries.

About Retail Radio

Retail Radio is one of the fastest growing businesses in the United States. The company provides licensed music and other services to retail stores, restaurants, and other locations throughout the U.S. and Canada. The company has achieved rapid growth due to two key factors: innovative, proprietary, music software and a management team with more than 80 years of experience in the radio business. In addition to licensed in-store music, Retail Radio provides on-hold music, customer queuing, digital signage, and production of customized audio, text and visual messaging. Retail Radio focuses on building the brand of its clients, providing store-specific music and messaging that enhance the customer experience.

For more information, visit www.retailradio.biz or call (888) 807-6863.

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