All Press Releases for January 22, 2008

So it seems everybody's doing it... Al Fresco style!

Summer is well and truly with us and Australians are turning to sun, sea, sand and sex... outdoor sex that is!

    /24-7PressRelease/ - SYDNEY, AUSTRALIA, January 22, 2008 - New survey results released by EROS Essentials, Australia's premium personal lubricant, have revealed that almost 80% of Australians have had sex outside with the majority (75%) agreeing that outdoor sex is spontaneous and thrilling.
Surprisingly, those aged 35-39 are far more adventurous when it comes to outdoor action with 84% having partaken compared to only 66% of 18 - 24 year olds. Similarly, those in the older age bracket are significantly more likely to have had sex in a car, in the bush or in a park!

In fact as many as 39% of adults have had sex outdoors at least once, with another 20% admitting to al fresco sex between six and ten times. Men tend to be friskier with 23% having had amorous experiences outside more than ten times compared to 14% of women, which begs the question - who are the men are having sex with!
The EROS Essentials survey also reveals that Australians are doing it everywhere when it comes to al fresco romantic interludes. Nearly 70% of those surveyed have had sex in a car and other popular locations include the backyard (45%), the beach (44%), the bush or forest (43%), a park (35%) and in a field (18%).

According to John-Michael Mancini, CEO of SASMAR, the producers of EROS Essentials, "People are becoming more open about their sexual needs and more demanding about having great sex. There seems to be a positive trend towards experimentation, and a growing number of Australians are open to discovering new places for a more fulfilling experience."

Things are certainly changing in Australia - not only is outdoor sex becoming the norm, but so is using personal lubricant. Around 3.9 million Australians 18-39 year olds (62%) use a personal lubricant to spice up their sexual activity - with frequent users of lubricants more likely to be younger: 15% of 18-24 year olds use it always or most of the time compared to 6% of 35-39 year olds.

For those already enjoying these pleasures and others who are looking to try something exciting EROS Essentials, with its unique silicone formula is the personal lubricant that never dries out!

For the first time, consumers can enjoy the silky smooth feel of a quality lubricant that doesn't dry out. The unique formula that makes EROS Essentials so special meets the highest medical hygiene standards and and now sold in 26 countries worldwide.
Available from supermarkets and pharmacies, EROS Essentials is available in a convenient non-drip 100 ml bottle with a pink lid. For further information visit

Editor's Note: Hi-res product images available

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Contact Information

John-Michael Mancini
SASMAR Australia Pty Limited
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