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With over 20 years of agency and executive leadership experience, Rob is an ideal fit to lead The Marketing Store's efforts in helping marketers unlock the value of the data they capture.
CHICAGO, IL, September 16, 2014 /24-7PressRelease/ -- The Marketing Store, one of the world's largest privately held global brand activation agencies, announced today that Rob Morgan has joined the agency as senior vice president, Global Consumer Data Analytics Practice.
"With over 20 years of agency and executive leadership experience, Rob is an ideal fit to lead The Marketing Store's efforts in helping marketers unlock the value of the data they capture," said Mark Landolt. "We believe his expertise in customer engagement, loyalty programs, and data analytics will help make the difference for brand marketers when it comes to being more agile and targeted in their marketing efforts."
Morgan most recently worked at Cogensia as the Chief Marketing Officer. During his time at the company, he specialized in database marketing and statistical analytics and also spearheaded a new consulting practice. At The Marketing Store, he will develop a comprehensive plan and vision for the agency's Consumer Data and Analytics practice. Morgan will be based in the The Marketing Store's global headquarters in Chicago and report to Mark Landolt, President.
Having worked with Fortune 500 companies and powerful brands such as Proctor & Gamble, Applebee's, Sears Club, Hallmark, Ford and Bank America, Morgan has extensive experience in building and leading teams, developing long term relationships, and growing business within direct, digital & GRM, customer loyalty and data analytics disciplines. Prior to Cognesia, Morgan worked at AIMIA, RAPP, and Euro RSCG Worldwide.
"I'm a very passionate person and I hope to bring that passion to all things I do at The Marketing Store. Today, clients are looking for measurable success at every turn. I'm dedicated to driving this success by always looking for the right answers," said Morgan.
About The Marketing Store
One of the largest brand activation agencies in the world, The Marketing Store specializes in consumer promotions, experiential activations, digital, loyalty, CRM and shopper marketing for clients including Coca-Cola, McDonald's, Discover, L'Oreal, and Nissan. The Marketing Store is headquartered in downtown Chicago, has offices across the globe in 12 countries and is privately held as part of The HAVI Group. Follow @marketingstore on Twitter or visit us at http://www.themarketingstore.com.
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