All Press Releases for October 04, 2014

Relevance Organises the Ultimate Luxury Yachting Experience in Monaco and the French Riviera

Relevance PR celebrates another great press event at the Monaco Yacht Show and Les Voiles de Saint Tropez.



    NICE, FRANCE, October 04, 2014 /24-7PressRelease/ -- On the morning of September 27th, the Relevance PR team set out to meet UK and US journalists arriving in Nice. The Monarch Airlines flight arrived early into Nice, ahead of an unforgettable luxury yachting experience.

Escorted in a convenient 9-seat hire car, provided by AVIS, the journalists and Relevance Team set out for the most exclusive yachting event of the year, the Monaco Yacht Show.

With the hot sun reflecting off the clean, sleek superyachts, the group was escorted by Fraser Yachts' Global Marketing Manager, Lisa Peck, to view the famous M/Y SEA FORCE ONE. She is a unique 54m superyacht with an unusual bespoke interior.

After a taste of what was awaiting them in the afternoon, the press enjoyed a fantastic buffet with beautiful seafood and thinly sliced meats at the newly built and very exclusive Monaco Yacht Club.

For the duration of the afternoon, journalists visited more luxury yachts from the Fraser Yachts' collection at the Monaco Yacht Show. Superyachts that were toured included the guarded M/Y ULYSSES, the exclusive new chase boat M/Y YXT ONE and the renowned M/Y LADY PETRA, designed by the founder of the Heesen Shipyard.

After an action packed day, the journalists returned to Nice, where Jean Michel of HANgout presented a special three-course menu. The main course consisted of high quality Japanese beef, 'Wagyu' accompanied by fine local wines. Some of the journalists claimed that it was the best beef they have ever tasted.

Having rested well at the four-star Hotel Aston La Scala, Relevance and the journalists set out to Saint Tropez. Greeted by the summer weather once again, they viewed one of the fine racing boats ready for the Voiles de St Tropez regatta.

Hotel Pan Dei Palais, offered a stunning meal in their exquisite restaurant a short walk from the port. Journalists enjoyed Florida crab salad to start, followed by either tiger beef or seabream cooked in a banana leaf, and finished with an impressive blueberry souffle and pear sorbet for dessert.

In the afternoon, the press representatives were invited on board a tour boat, courtesy of Les Voiles de St Tropez, for an afternoon outing to view the racing yachts in action.

The weekend marked another successful press event for the Relevance PR team, working to gain powerful coverage for their luxury clients.

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