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There is a new generation of customers that have little knowledge of a world without internet, email, social networks, smart-phones and are always connected to their social and professional networks.
CHICAGO, IL, October 16, 2014 /24-7PressRelease/ -- Jim Lake, vice president and managing partner of Chicago-based Michael Walters Advertising (MWA), received an overwhelmingly positive response to his presentation on media strategy for client success at the annual convention of the National Association of Mutual Insurance Companies (NAMIC) on October 7th in St. Louis.
"Insurance is complicated, but everyone knows it's important. If there is a positive interaction via social media, it will lead to more conversions. We are always looking to convey the right message at the right time and this is by learning behavior patterns of interested customers on-line," said Jim Lake.
TraDigital Marketing is an integrated media strategy that's using traditional advertising to increase digital effectiveness, while utilizing on-line behavioral learning for more targeted, efficient media buys.
"There is a new generation of customers that have little knowledge of a world without internet, email, social networks, smart-phones and are always connected to their social and professional networks. They are even connected while watching television. The right media mix of messaging, strategy, traditional and digital is the key to long-term success. We are always learning, who is our audience, what does their environment look like and which message is going to resonate with that customer?" said Jim Lake.
MWA is the architect of the "Shared Purpose. Mutual Values." campaign utilized by mutual member companies and their agents.
ABOUT MICHAEL WALTERS ADVERTISING
Michael Walters Advertising is a full-service advertising agency that has partnered with many of the world's premier brand names to deliver custom marketing strategy and solutions to their clients including: Blue Cross Blue Shield of Montana, Auto-Owners Insurance, Chicago Cubs, Morton's The Steakhouse, bd's Mongolian Grill, Northeastern University, Olivet Nazarene University, Comcast SportsNet, Hunter Douglas and many more. MWA's approach is to develop superior strategic advertising programs that drive results. MWA specializes in marketing strategy, brand development and management, digital marketing, social media, direct marketing, media planning and placement, and production. For more information, visit www.michaelwaltersadvertising.com.
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