Want a Global Audience? Wallace Morgan Provide 3 Top Tips to Achieving International Success

    NEW YORK, NY, December 25, 2014 /24-7PressRelease/ -- Moving a business abroad or expanding a firm's operations into foreign territories can be a costly, complicated and time-consuming process. Because of this, few companies do so without a good economic reason -- namely to expand in a climate where labor and market conditions favor business growth. Both large and small businesses can benefit from relocating overseas.

Some of the risks involved in moving business operations overseas include:

- Adapting to a new culture
- Security environment
- Health risks and medical environment
- Corruption

Successfully building a global brand identity capable of transcending culture, geography and language is the new Holy Grail for marketers. Wallace Morgan outlines the steps that brands can take to appeal to a global audience.

- Story telling - this is the way to express an idea and to grow a belief. The way a brand tells its story is becoming more important in order to convey a sense of purpose and convince customers they are worth their time and money. Once branding crosses multiple territories, this need becomes even more important.

- Validating a global meaning and cultural context - Everything we do is governed by a set of cultural messages and conventions, linguistic quirks and locational differences. A brands message translates both linguistically and visually to all target audiences and these need to be carefully observed.

- Embrace co-creation - There's no better way to encourage consumers to buy-in to a brand than to encourage them to have a part in it, to co-create it, to personalize it. This personalization can create an emotional relationship with your audience. This is the way people will remember you. They won't just remember a brand, but an experience.

Wallace Morgan is an event marketing firm based in New York. The firm increase client market share through event based promotions and marketing, conducted on a face to face basis. Wallace Morgan has national coverage capability and it won't be long until the firm reach international markets and expand their brand further.

About Wallace Morgan: http://www.wallacemorgan.com/

Wallace Morgan is an outsourced sales and direct marketing company located in New York. The firm specializes in delivering a high ROI for their clients by improving their customer acquisition, brand awareness, brand loyalty and driving sales.

Follow @WallaceMorganUS on Twitter and 'Like' them on Facebook.

# # #