All Press Releases for January 30, 2015

Dodge To Focus on Its Performance Roots, According to Ferman Chrysler Jeep Dodge Ram

The recent Dodge/SRT consolidation shows a renewed commitment to the performance segment.

    TAMPA, FL, January 30, 2015 /24-7PressRelease/ -- In July of 2014, Dodge celebrated its centennial anniversary of delivering high-performing vehicles as a result of continuous innovation and growth. (1) Ferman Chrysler Jeep Dodge Ram of Tampa believes the automaker's recent consolidation with SRT (Street and Racing Technology) solidifies the brand's continued focus on creating cars that are better, faster, and more thrilling to drive. Tim Kuniskis, President and CEO of Dodge, announced that the change is not a new strategy but rather a purification of the brand.

Dodge already has 100 years of success under its belt as an innovative builder of exceptional performance vehicles in several segments, but this durable brand isn't resting on its laurels. Its 2015 lineup of cars includes compact cars, minivans, crossovers, and SUVs that boast best-in-class horsepower, exceptional capability, and exciting features like dual exhaust systems, LED headlamps, a 8.4-inch touchscreen infotainment center and 7-inch film transistor customizable gauge clusters. (1) Drivers have a wide range of choices in the 2015 model year. From the raw power of the Dodge Challenger SRT Hellcat and the Dodge Viper SRT, to the adventure of the all-new Crossroad.

The SRT name will mark the upper echelon of performance in Dodge's fleet of vehicles with several Dodge SRT vehicles on the horizon. For example, the company is planning a mid-cycle refresh for the 2015 Viper, while a Dart SRT is planned for 2016 and a Journey SRT is planned for 2017.

Contact your Chrysler Jeep Dodge Ram dealer in Tampa or visit to learn more about Dodge's SRT vehicles.

(1) "100 Years and Counting: Dodge Charges into its Centennial Consolidated with SRT; Focused on its Performance Roots." Fiat Chrysler Automobiles.;jsessionid=851BE5E37F2A75D21 ... 5961&mid=5

About Ferman Chrysler Jeep Dodge Ram:

Ferman Chrysler Jeep Dodge Ram is a premier retailer of new and used cars, trucks, vans and SUVs. Part of the Ferman family, this dealership serves guests from the Greater Tampa Bay area.

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