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ZURICH, SWITZERLAND, January 15, 2015 /24-7PressRelease/ -- The first QUDAL - QUality meDAL research in Romania shows that when the citizens of Romania think about the shopping centers offering the absolute highest quality in the market, they associate this concept with Iulius Mall.
This is the result of the first QUDAL - QUality meDAL research in Romania performed by the Swiss organization ICERTIAS - International Certification Association GmbH. The organization measures citizens' experience and satisfaction with the quality of marketed products and services.
For the QUDAL - QUality meDAL research, Romanian consumers were asked what they would buy and what they would use if money were not a problem and if they were to consider only and exclusively quality when deciding on a purchase and consumption.
Within the shopping center category, most Romanian respondents stated that Iulius Mall offered the highest level of quality.
The questions in the QUDAL - QUality meDAL research were open ended, i.e. the examinees were not offered a set of answers they could choose from. They could freely state the names of manufacturers and service providers, which, according to their experience, provide the absolute best quality products in general.
In the survey on shopping centers, the examinees were asked to:
"Specify the name of a shopping center (with over 50 different shops, restaurants, cafes or other facilities) that, in your personal experience and opinion, offers the absolute highest level of quality in the Romanian market."
Most respondents named Iulius Mall.
Based on the results achieved, Iulius Mall is entitled to carry the prestigious golden medal QUDAL - QUality meDAL and has the status as No. 1 in terms of quality.
The Iulius Mall brand was created by the Iulius Group, one of the largest shopping mall operators and developers in Romania. The company owns a national network comprising four shopping malls operating under the Iulius brand (Iulius Mall Iasi, Iulius Mall Timisoara, Iulius Mall Cluj and Iulius Mall Suceava) and the Palas Iasi multifunctional urban ensemble. Every year, over 58 million people choose Iulius shopping malls for shopping and spending their free time.
Methodology and Sampling
The QUDAL - QUality meDAL research in Romania in 2014/2015 was conducted by the Swiss organization ICERTIAS - International Certification Association GmbH, in Romania during March 2014, using an online survey and the CAWI - DEEPMA method (Computer Assisted Web Interviewing, Deep Mind Awareness). Using the internet, 1,200 Romanian citizens aged over 15 participated in the research. The survey encompassed the whole of Romania.
The QUDAL - QUality meDAL research was conducted fully in accordance with the "International Code on Market and Social Research" adopted by the International Chamber of Commerce (ICC) and the World Association of Research Experts (ESOMAR).
ABOUT QUDAL - QUality meDAL
QUDAL - QUality meDAL (www.qudal.com) is a continuous project for research and awarding products, services and other subjects in local and international markets that offer the best quality - exclusively based on the experience and opinions of consumers. On a global scale, the QUDAL - QUality meDAL project is conducted and supported by the Swiss organization ICERTIAS - International Certification Association GmbH based in Zurich, Switzerland. While conducting their researches for the QUDAL system, ICERTIAS cooperates with many independent local and international organizations, in turn encouraging cooperation related to raising awareness of the importance of quality both on the local market and at the global level.
ICERTIAS - International Certification Association GmbH is a private, politically independent organization based in Zurich, Switzerland. ICERTIAS (http://www.icertias.com) stimulates innovative ways of market testing and research at a local and at an international level. The organization is primarily focused on the global recognition and promotion of product quality and value. ICERTIAS also encourages international cooperation between current and new testing, research, and certification organizations and promotes collaborative development of testing, research, and certification tools across national borders. ICERTIAS certificates QUDAL (QUality meDAL), Best Buy Award and ICERTIAS Customers' Friend have become recognised by consumers on numerous local markets as tokens of quality and good buy benchmarks.
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