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DELHI, INDIA, January 25, 2015 /24-7PressRelease/ -- College OK Please is a digital activation property of Candid Marketing Private Limited and was launched in September 2014 with an aim to build a "tribe" of college students Pan India within the age group of 15-26 years.
This property aims to address the softer needs of college students like fashion and style trends, beauty and grooming, friendship, romance, humor, money saving tips, career tips, internships, technology, music, movies, books, campus events, news, views and happenings and much more thereby enabling every college student to get their "Daily dope of college life," under one umbrella.
The website has content in a format that is easy to consume, share and is mobile compatible, to provide users with an enhanced experience at their fingertips adding to the convenience. Via this model, Candid Marketing and CollegeOKPlease.com aim to create and integrate consumer relevant and brand building content, enabling brands targeting this TG, a ready base of students to connect with.
In the course of the year, CollegeOKPlease will be conducting targeted on-ground college activities addressing specific subjects like lifestyle and technology.
Over the next year, 200 colleges across the country will be targeted with mini carnivals on the same. Moreover, CollegeOKPlease has already developed a network of more than 100 college students that are interning with them, to give them college related content like places to hang out, eat, college events, news, views and much more. Many of these students are also writing and contributing to content on the website.
Giving her views on the property, Devika Sharma, Managing Partner, Candid Marketing said: "With 20 million students enrolled in more than 700 universities and colleges across the country, there exists a huge opportunity in creating a communication platform for college students. While this is a huge focus area for many marketers, creating the right communication remains a challenge with the fast evolving needs of this generation.
CollegeOKPlease wants to talk about things that are relevant to them, in their own language, through their own peers and use this opportunity to create content for brands."
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