Are you a True Leader? Barton Consulting Group's Must-Read Guide for Business Leaders

    LAS VEGAS, NV, February 12, 2015 /24-7PressRelease/ -- Barton Consulting Group is an outsourced sales and marketing firm based in Las Vegas. The firm specialise in a unique marketing method that involves designing and implementing effective direct marketing campaigns on behalf of their clients' brands. The firm connects with consumers on a face-to-face basis in order to forge personal and long-lasting relationships between brand and consumer. This often leads to increased customer acquisition, lead generation and brand loyalty for their clients.

About Barton Consulting Group: http://www.bartonconsultingvegas.com/about-us/

To become a great leader it does not mean being the most intelligent or the strongest but it means having the ability to respond well and adapt to change. This is particularly important in business because industries and markets change and grow regularly meaning that leaders must be prepared to grow and adapt with them in order to make a business survive. Great leaders must be able to lead this change for their team because being able to do that will be the difference between success and failure.

Barton Consulting Group has outlined four suggestions to lead change initiatives that go well and actually work:

- Have and use a change process - Having this in place will allow firms to truly prepare for change without anyone being unprepared or unsure on what is going to happen.
- Empower and engage those affected by the change process - Make sure those affected understand the change and are motivated to make the change better for all involved.
- Pull don't push change - Change can't be forced, it needs to be eased and guided into place to work effectively.
- Communicate, communicate, then do it again and again - Communicate with everyone what the change will entail. Then regularly update people on the situation.

The firm has also offered four suggestions that could help make this happen:

- Know that the culture in your 'pond' is your responsibility
- Articulate the mission values and vision
- Assess, correct, assess
- Celebrate the people and the success.

Barton Consulting Group encourages change and leadership within their firm through their business development program. The firm teaches candidates the leadership skills needed to handle changing situations, such as: sales techniques, financing, decision making, public speaking, choosing a team and motivating a team.

Barton Consulting Group specialize in a unique form of direct marketing which is used to generate quality leads and deliver a high ROI for their clients.

For more information Follow @BartonConsultGr on Twitter and 'Like' them on Facebook.

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