Sportrons Introduces the "Sports Venue Strategic Franchise Placement Program"

    CHICAGO, IL, March 07, 2015 /24-7PressRelease/ -- Today Sportrons announced the completion of a comprehensive two year Study of over 850 Major Sports Venues throughout the United States. The Study identified each venues logistics, capacity, capability and willingness to place new Food Franchises into the venue using a unique and proprietary Franchise Placement Program developed by Sportrons. The Study concluded that a majority of these Major Sports venues desire to participate in Sportrons new "Sports Venue Strategic Franchise Placement Franchise Placement Program"

The Franchise Placement Program creates a marvelous strategic partnership between Sportrons, Franchise Companies and the specific professional Major Sports venue which contractually enables Food Franchise Companies to expand its franchises into professional sports venues with much less capital investment along with the benefits of Implied Sponsorship and gain access to the venues and team's valuable Media Assets.

Currently, most Food Franchises want a presence in professional sports but are intimidated by the complexity and costs of sponsorships. The Franchise Placement Program contemplates and solves all of the complicated operational, media asset and legal issues necessary to a successful presence in a Major Sports venue. Soon the Franchise Placement Program will be embedded in a majority of Major Sports' venues allowing a food franchise company to participate in a fast, economical, uniform and streamlined Sportrons managed solution.

Today sports fans indulge themselves at sporting events, seeking out a variety of foods while being entertained. Franchise' unique food products can be positioned to take advantage of sports venues densely populated event base to exposes these food products to sports fans throughout the world. And, just as important, Franchise will gain the good will and fan loyalty by being associated with that specific sports team without the remarkable fees customarily associated with a Sponsorship.

Sports' marketing is an effective and powerful marketing tool giving Sportrons Client Companies the opportunity to leverage on the passion that consumers have for sports. Sportrons is the world's first "Implied Sponsorship" agency which has the ability to associate a brand to a sports team, event, or venue at a fraction of the cost of a traditional sponsorship. Sportrons' proprietary implied sponsorship plan is a key component of the Franchise Placement Program.

Franchise Placement Program highlights;

• The Franchise food brand (Franchise) pays Program Fees to Sportrons for each Sports venue;
• Sportrons returns a majority of the Program Fees to Franchise in the form of a pre-paid customized strategic marketing plan that creates an Implied Sponsorship with that sport team(s) by utilizing some or all of the sport teams powerful Media Assets including television, radio, print, electronic signage, couponing, and use of team trademarks as well as exclusive access to that team's hospitality and special events;
• The Sports venue markets and sells the Franchise food brand in a stadium environment under the standards required by each Brands franchise agreement and quality control standards;
• The Sports venue purchases at wholesale all supplies and products as required by each franchise agreement;
• The Sports venue covers one-hundred percent of all labor, rent, insurance, utilities and any other operational costs;
• The Sports venue compensates Franchise the standard franchise royalty fee which is significant as Sports venue sales is usually in the millions of dollars;
• The Franchise may have some cost in any specialty equipment and signage that may be required, but in most cases the Sports venue has everything that is needed to prepare food by professional chefs and staff;
• The Franchise has the option of building out and self-operating Franchise's unique location(s) or kiosks within the Sports venue

Dan Kost, Director of Sports & Entertainment at Sportrons states, "We are proud of our new Sports Venue Strategic Franchise Placement Program as it offers a cost effective and streamlined methodology for a Franchise to reach avid sports fans across all sports; and in the venues that their teams call "home." I believe that there is still a significant opportunity for Franchise Companies in professional sports. It would be a privilege for Sportrons to make professional sports venues a reality for Franchise Companies. We at Sportrons stand ready to show Franchise Companies what we will accomplish and to become a most valued strategic partner."

About Us:
SPORTRONS is a full service creative marketing agency that assists both brands and entertainment venues to fully develop and sell unique and state of the art media assets. Elements of such media assets often include developing Franchise Placement Programs for strategic sports partnerships; new digital display media in sports and "live" entertainment venues; hospitality; interactive kiosks and concession branded items; integration of social media; and on-site activation and live broadcasts. Sportrons provides year-round or limited-time solutions for product launches, campaigns, and brand awareness.

Background:
SPORTRONS created, developed and manages the Sportrons Network (digital video network) which creates the ability for advertisers' placement on the digital displays, LED's and TV screens in sports venues. Sportrons coverage includes professional and semi- professional sports in over 850 venues, 15 sports league and 25,000+ events reaching 260+ Million Fans annually.

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