All Press Releases for March 09, 2015

Sano - No. One Manufacturer of Feed Supplements For Livestock in Terms of Best Price/Quality Ratio in Croatia

In researching the best price/quality ratio, when it comes to feed supplements for livestock, citizens of Croatia who work in agriculture have given their utmost trust to Sano

    ZURICH, SWITZERLAND, March 09, 2015 /24-7PressRelease/ -- The Best Buy Award Agriculture Survey 2014/2015 shows that those polled - Croatian agriculture professionals and experts - evaluated the Sano company as the winner, giving them the largest number of votes for best price/quality ratio in the category "manufacturer of feed supplements for livestock."

The Best Buy Award Agriculture Survey Croatia 2014/2015 was conducted by the Swiss organization ICERTIAS (, which consulted a sample of 1,200 examinees (Croatian citizens, all agriculture professionals and experts).

With the innovative CAWI - DEEPMA method (Computer Assisted Web Interviewing - Deep Mind Awareness), the examinees in the survey were asked the following question by means of an Internet form:
"Specify the name of manufacturer of feed supplements for livestock that in your personal experience offers the best price-quality ratio in the Croatian market."

It was an open-type question; i.e., the examinees were not offered any answers. Rather, they could freely state the names of the producers that, according to their own personal experience, offered the best price/quality ratio in the Croatian market.

The largest number of examinees answered this question with "Sano."

Thanks to this exceptional success within the Croatian market, Sano is entitled to carry the prestigious designation of the Best Buy Award - No. 1 - best price/quality ratio within the category feed supplements for livestock.

"Sano is a large European brand for mineral feed, milk replacer, and specialties for modern animal nutrition. With an increase of over 20% per year, independent sister companies in more than 15 European countries, and five modern production sites, Sano sets the cornerstone of success in the field of agriculture: feeding animals in a healthy and profitable way. Sano's unique concept is the key to this success. Founded in 1976, it today employs more than 700 employees worldwide and strives for continuous expansion." - statement from the Sano company.

Methodology and sample

The Best Buy Award 2014/2015 research ( was conducted by the Swiss organization ICERTIAS, the International Certification Association GmbH (, within the territory of Croatia during the month of October 2014 by an Internet survey, using the CAWI - DEEPMA (Computer Assisted Web Interviewing - Deep Mind Awareness) method. 1,200 examinees (Croatian citizens/consumers), professionals in the agricultural sector, participated in the survey.

The Best Buy Award 2014/2015 market research project was conducted in accordance with the provisions of the "International Codex for the Implementation of Market and Social Research" adopted by the International Chamber of Commerce (ICC) and the World Association of Research Experts (ESOMAR).

On the Best Buy Award project

The Best Buy Award ( is a project of the Swiss organization ICERTIAS, the International Certification Association GmbH (

The basic goal of the research was to gain insight into the experiences and perceptions of the population of Croatia involved in product and service brands along with producers and tradesmen on the best price-quality ratio (the so-called best buy), in addition to the perception of those who are not necessarily users but have a relevant opinion based on the experience of those who are close to them (colleagues, friends, relatives, etc.).

The aim of the "Best Buy Award" project and certificate is to make it easier for buyers in this field to search for the best and, according to price, the most favourable products and services in the Croatian market.


ICERTIAS - International Certification Association - is a private, politically independent organisation based in Zurich, Switzerland. ICERTIAS ( ) stimulates innovative ways of market testing and research at a local and at an international level. The organization is primarily focused on the global recognition and promotion of product quality and value. ICERTIAS also encourages international cooperation between current and new testing, research, and certification organizations and promotes collaborative development of testing, research, and certification tools across national borders. Operating from a consumer perspective, ICERTIAS educates local organizations to promote products and services tested to meet its high-quality standards, offer better value, and extend such quality to local and international markets.

ICERTIAS certificates QUDAL - QUality meDAL, Best Buy Award and ICERTIAS Customers' Friend have become recognised by consumers on numerous local markets as tokens of quality and good buy benchmarks.

2015, ICERTIAS International Certification Association GmbH

Additional information:
Best Buy Award International
ICERTIAS - International Certification Association GmbH
Feldeggstrasse 23
8008 Zurich, Switzerland
ICERTIAS Media dept: +41 43 544 4420

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Ivona Makar
ICERTIAS - International Certification Association GmbH
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