All Press Releases for April 13, 2015

Beverly Hills Lifestyle Magazine Welcomes Josh Boyd as Fitness Contributor

Fitness Innovator, Healthy Living Advocate, CEO & Co-Founder of The 12, Josh Boyd is now a Contributor to Beverly Hills Lifestyle Magazine, discussing clean eating, Afterburn training and The 12's no non-sense secrets to achieving fitness goals

    NEWPORT BEACH, CA, April 13, 2015 /24-7PressRelease/ -- Beverly Hills Lifestyle Magazine, which profiles interesting people, exclusive shopping, exquisite dining, distinctive travel, and healthy living across the globe, has chosen Josh Boyd as their Fitness Contributor. A true visionary and industry innovator, Josh has written countless articles which detail the latest advances and how they can be incorporated into day to day life. His fresh perspective and real life experiences are refreshing, while being extremely relatable to men and women at all fitness levels. Josh's sophomore feature was just included in the latest issue of the publication entitled "Sleek and Chic with Afterburn Training", on newsstands now. An entrepreneur at heart, Josh Boyd and his business partners founded Orange County's premier fitness brand, The 12 in 2013. Collectively, they set out on a quest to provide the most comprehensive, results driven fitness platform in the industry. Fueled by determination and their own personal success stories The 12 and its dynamic community continue to thrive, having just opened their second location in Costa Mesa.

"Serving others is my true calling. Leaving behind my corporate career to pursue a higher purpose was the best decision I ever made. Being able to share my in-depth understanding of nutrition and highly customized workout regimens on a broader scale is an incredible honor for which I am very grateful."
- Josh Boyd, CEO and Co-Founder of The 12

About The 12:
Leading the industry through their comprehensive approach, The 12 offers a multi-dimensional fitness platform that fuses together the essentials of Afterburn group classes, nutritional coaching, supplements and a 12 Week Fitness program. These distinctive elements work together synergistically to help individuals achieve and maintain the healthy lifestyles they seek. Situated within the heart of Orange County, The 12's flagship facility is located in Irvine, while their newly opened second location is conveniently located off of 17th Street in Costa Mesa.

Offering highly customized, individually tailored Afterburn training classes which strategically target alternating muscle groups each day, members perform body part specific, multi-directional movements utilizing free weights, resistance and body weight. The signature, one hour Afterburn training classes are available seven days a week, along with Yoga12 sessions as a compliment to their traditional classes. The Costa Mesa location also offers a Club gym area, complete with state-of -the-art Nautilus equipment. Club members have access to this premier area to complete independent workouts or work with a personal trainer.

Recognizing that most fitness phenomenons fail consumers though their lack of attention to essential nutrition, The 12 developed a highly focused, 12 Week Fitness Challenge program which combines Afterburn training with nutrition accountability and personal coaching. Harnessing the power of each Challenger's motivating factor, The 12 is able to help guide and shape each person's journey; assisting each Challenger in achieving their target fitness level, while setting them up for success to ensure they can maintain their lifestyle for the future. To date, more than 8,000 men and women of all ages (individually and through corporate wellness programs) have successfully completed a 12 Week Fitness Challenge. Additionally, The 12 offers one-on-one Nutritional Coaching that is available outside of the 12WFC program with their certified nutrition experts.

The 12 also owns and operates their own online supplement store, Nutri12 ( which offers more than 6,000 premium grade supplements with 13 distributorships nationwide. Cultivating a community of support, driven by the need to serve others, The 12 is committed to changing the way physical fitness, health and wellness is approached. Learn more:

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