All Press Releases for April 22, 2015

Olympus Marketing Inc. Investigate How to Build Brand Loyalty

Research shows that 80 per cent of a company's revenue comes from 20 per cent of their customers, their loyal customers. Olympus Marketing Inc. have recognized the importance of brand loyalty and share their findings on how to build it.

    NEW ORLEANS, LA, April 22, 2015 /24-7PressRelease/ -- Olympus Marketing Inc., an outsourced marketing firm in New Orleans, LA insist that brand loyalty cannot be treated lightly. Nevertheless, it seems that many businesses still do not recognize the positive impact loyal customers have on their business success rate. In fact, according to research the cost of acquiring a new customer is five times higher than keeping an existing one. In addition to that, another study finds that reducing the customer turnover by only five per cent leads to a profit increase of 25 to 125 per cent. Managing Director of Olympus Marketing Inc., Horazceo Crawford, explains: "We at Olympus Marketing Inc. believe that looking after brand advocates is the key to success. They are the consumers that choose a specific brand and then tell their family, friends and colleagues about it."

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The findings of Olympus Marketing Inc's project to understand how to build brand loyalty show that communication is key. "It is very important to stay in touch with your customers, have conversations with them and personalize their experience, so they feel well looked after, rather than one out of many," says Horazceo Crawford of Olympus Marketing Inc. The firm raises brand awareness on behalf of their clients and promotes and sells their products and services to a targeted audience. To ensure that a high success rate and ROI are achieved, Olympus Marketing Inc. undertake extensive research and seek customers' feedback before running a campaign. "Our sales force meets with people, has a conversation with them, laughs with them and ensures that all their questions are answered thoroughly. Building trust is crucial to make customers brand advocates," explains Horazceo Crawford.

Over the coming twelve weeks, Olympus Marketing Inc. plan to monitor sales and acquisition rates closely. The firm will then analyze the data and link it to customer loyalty. "What we believe to find is that a considerable amount of revenue we make comes from loyal customers. Having this black on white, we can sit down with our clients and discuss our selling strategy further," explains Horazceo Crawford.

Olympus Marketing Inc. have increased their clients' sales by over 26 per cent in quarter one. Due to their success rate, the firm has recently been asked by their clients to represent them nationwide. Olympus Marketing Inc. are therefore planning to expand into at least three further markets by the end of 2015.

Olympus Marketing Inc. believe the key to business success lies in creating a positive customer experience and have spent years within the industry to develop strategies that boost customer loyalty and increase customer satisfaction.

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Contact Information

Horaczeo Crawford
Olympus Marketing Inc
New Orleans, Louisiana
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